Luxury Daily
World’s leading luxury business publication
May 21, 2022
  1. Montblanc inspires the art of writing with ‘Haus’ grand opening
  2. Audi offers vision of progress in Janelle Monáe campaign
  3. Register now for free event: Women in Luxury 2022 eConference
  4. Prada, extending campaign to book, asks consumers to create own acronym with brand name
  5. Day’s wrap: Cartier, Lamborghini, Omega, Mulberry and Rosewood Residences
  6. Land Rover focuses on modern luxury, sustainability
  7. Day’s wrap: Rolls-Royce, Omega, InterContinental and World Bee Day
  8. Emailing the super rich? Here are 10 lessons I learned
  9. Saks updates free gift with purchase concept to boxed beauty sample model
  10. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Luxury Memo special reports

Luxury licensing – Luxury Memo special report

September 6, 2019

Safilo's, one of the major eyewear licensing manufacturers, revenue was up by 12 percent in Asia. Image credit: Max Mara

 

By Brielle Jaekel

Luxury brands look to licensing partnerships to expand their businesses and branch out to new sectors and territories. But as consumer demand for authenticity and localism rises, licensing becomes yet another practice affected by the evolution of retail.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Montblanc inspires the art of writing with ‘Haus’ grand opening
  2. Audi offers vision of progress in Janelle Monáe campaign
  3. Register now for free event: Women in Luxury 2022 eConference
  4. Prada, extending campaign to book, asks consumers to create own acronym with brand name
  5. Day’s wrap: Cartier, Lamborghini, Omega, Mulberry and Rosewood Residences
  6. Land Rover focuses on modern luxury, sustainability
  7. Day’s wrap: Rolls-Royce, Omega, InterContinental and World Bee Day
  8. Emailing the super rich? Here are 10 lessons I learned
  9. Saks updates free gift with purchase concept to boxed beauty sample model
  10. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
VIDEOS
More Videos

MORE IN Luxury Memo special reports
Chinese ecommerce – Luxury memo special report
Addenda to Luxury Daily, Altiant luxury consumer research report with COVID-19 effect
Luxury Outlook 2020 – Luxury Memo special report
Digital in real estate – Luxury Memo special report
Alternative materials – Luxury Memo special report
Cities of luxury: Shanghai – Luxury Memo special report



RECENT ARTICLES
Day’s wrap: Rolls-Royce, Omega, InterContinental and World Bee Day
Luxury buzzes about bees with conservation efforts
Rolls-Royce reveals third Boat Tail commission

InterContinental gives suites colorful makeover with global touches
Luxury leverages power of love to reach Chinese consumers
Register now for free event: Women in Luxury 2022 eConference