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May 14, 2021
  1. Gen Z, lower-tier cities driving luxury growth in China
  2. Il Makiage taps YouTube beauty influencer in celestial collaboration
  3. McLaren, Richard Mille emphasize speed, performance in new launch
  4. Burberry, Prada, Lyst, Rosewood and Alibaba
  5. Audi drops clever, concise ads to showcase offerings
  6. FT Business of Luxury 2021 conference May 19-20 to navigate luxury’s new normal
  7. Bulgari taps Grammy-winning DJ for special edition watch
  8. Luxury brands and China: An increasingly risky dependency
  9. Registration open for Women in Luxury 2021 eConference June 2
  10. Are China’s “Little Fresh Meat” idols losing their luster?
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Luxury Memo special reports

Luxury licensing – Luxury Memo special report

September 6, 2019

Safilo's, one of the major eyewear licensing manufacturers, revenue was up by 12 percent in Asia. Image credit: Max Mara

 

By Brielle Jaekel

Luxury brands look to licensing partnerships to expand their businesses and branch out to new sectors and territories. But as consumer demand for authenticity and localism rises, licensing becomes yet another practice affected by the evolution of retail.

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  1. Gen Z, lower-tier cities driving luxury growth in China
  2. Il Makiage taps YouTube beauty influencer in celestial collaboration
  3. McLaren, Richard Mille emphasize speed, performance in new launch
  4. Burberry, Prada, Lyst, Rosewood and Alibaba
  5. Audi drops clever, concise ads to showcase offerings
  6. FT Business of Luxury 2021 conference May 19-20 to navigate luxury’s new normal
  7. Bulgari taps Grammy-winning DJ for special edition watch
  8. Luxury brands and China: An increasingly risky dependency
  9. Registration open for Women in Luxury 2021 eConference June 2
  10. Are China’s “Little Fresh Meat” idols losing their luster?
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