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Aug. 10, 2020
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Luxury Memo special reports

Luxury licensing – Luxury Memo special report

September 6, 2019

Safilo's, one of the major eyewear licensing manufacturers, revenue was up by 12 percent in Asia. Image credit: Max Mara

 

By Brielle Jaekel

Luxury brands look to licensing partnerships to expand their businesses and branch out to new sectors and territories. But as consumer demand for authenticity and localism rises, licensing becomes yet another practice affected by the evolution of retail.

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  1. Registration open: Future of Luxury eConference Sept. 23-24
  2. Day's wrap: Italy, Net-A-Porter, Langham Hotels, Ralph Lauren and Gucci
  3. CSR needs to be more than “skin deep”: Positive Luxury
  4. In-app mobile ads critical for luxury advertisers: expert
  5. Luxury travel will return later this year: study
  6. Gucci aims to build online database with imminent debut of Jackie 1961 bag
  7. Day’s wrap: BMW, Phillips, premium spirits, mobile payments and Future of Luxury eConference
  8. Luxury brands must think like gladiators to woo China’s youngest consumers
  9. Home renovations on the rise as consumers stay home
  10. Younger, Asian consumers fueling luxury growth: Bain
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