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Watches and jewelry

Watch buyers seek stories: Ulysse Nardin exec

September 23, 2019

Digital marketing is important for reaching today's watch buyer. Image credit: Ulysse Nardin

 

By Sarah Jones

NEW YORK – Wearing a watch today is less about functionality and more about fashion and buying into a brand, enabling houses to differentiate themselves through marketing that centers on their unique history.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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