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April 13, 2026
  1. Culture is luxury’s next competitive edge
  2. Popular Condé Nast Traveler podcast is leading luxury's new era with empathy
  3. Prada taps ‘Re-Nylon’ profits to resource environmental education
  4. Lancôme seeds longevity-focused skincare with 20th Century Studios
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  6. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
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  9. Fondation Louis Vuitton to host Alexander Calder retrospective
  10. Mandarin Oriental refreshes The Landmark, Hong Kong
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Luxury Memo special reports

Public relations in luxury – Luxury Memo special report

December 31, 2019

Public relations in luxury has evolved beyond print placements. Image credit: Saks Fifth Avenue

 

By Sarah Jones

Public relations has evolved to be about more than media outreach and placements, with practitioners today managing a brand’s overall strategy and image.

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  1. Culture is luxury’s next competitive edge
  2. Popular Condé Nast Traveler podcast is leading luxury's new era with empathy
  3. Prada taps ‘Re-Nylon’ profits to resource environmental education
  4. Lancôme seeds longevity-focused skincare with 20th Century Studios
  5. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  6. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  7. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  8. Diageo to serve as spirits sponsor of FIFA World Cup 2026
  9. Fondation Louis Vuitton to host Alexander Calder retrospective
  10. Mandarin Oriental refreshes The Landmark, Hong Kong
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