Retail
December 31, 2019
Powerfront's Inside platform turns online shopper data into personalized avatars. Image credit: Powerfront
By Sarah Ramirez
Luxury leaders, including Italian fashion label Gucci and department store chain Neiman Marcus, are turning to artificial intelligence and avatars to enhance the omnichannel customer experience.
{"ct":"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","iv":"f5a55bd17ed94e3f7c10af4b8b72d7a2","s":"733fec7f9f066a68"}
Share your thoughts. Click here