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Multichannel

Hugo Boss repositioning itself as purveyor of customized luxury?

September 23, 2011

Hugo Boss Selection tailored line

 

By Rachel Lamb

German fashion house Hugo Boss is positioning itself as an authority of bespoke form and shape and hooking consumers in-store for suit fittings with its ultra-luxury Boss Selection Tailored Line as bait.

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  1. Moschino allows consumers to shop the runway during live-stream
  2. Kering, in transparency move, goes for 100pc traceable organic cotton
  3. Michael Kors launches WeChat platform to enhance shopping experience in Asia
  4. Chloé fetes iconic anniversary collection via video series
  5. Mercedes introduces electric bike collection
  6. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  7. Waldorf Astoria Goa to open in 2030
  8. Missoni pays homage to founders, Brazil with charity auction
  9. Instagram acts as moisturizer to preserve Facebook's appeal: L2
  10. Sneakers become prominent force in footwear: Fashionbi
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