Marketing
January 28, 2020
FOMO is not just a funny acronym - it is the most common consumer trait in Gen-Zers, one that luxury businesses must harness to stay relevant over the next decade. Image credit: Shutterstock
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","iv":"7750373e4e86fc02f9dfbaab53620311","s":"6766f092c1d7a004"}
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