Marketing
January 28, 2020
FOMO is not just a funny acronym - it is the most common consumer trait in Gen-Zers, one that luxury businesses must harness to stay relevant over the next decade. Image credit: Shutterstock
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","iv":"d276ee51d1cc9ec3e54f675805532749","s":"2653c053e31567f7"}
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