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Research

Gen Z women most brand loyal: report

February 11, 2020

Gucci has succeeded in courting the increasingly important Gen Z and millennial audience. Image credit: Gucci Gucci has succeeded in courting the increasingly important Gen Z and millennial audience. Image credit: Gucci

 

By Dianna Dilworth

Ninety percent of Gen Z and millennial consumers buy apparel and accessories from the same fashion and accessories brands, suggesting that, contrary to popular belief, they are actually brand loyal.

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  1. Estée Lauder Companies raises full-year outlook
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  3. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  4. Kering Generation Award X Jewelry returns
  5. Versace hires Pieter Mulier as chief creative officer
  6. Diane von Furstenberg named Icon in The Time 100
  7. Gucci studies connection in spring/summer 2025 campaign
  8. Top luxury campaigns of 2025: Luxury Daily
  9. David Yurman selects finalists for inaugural $50K design grant
  10. Burberry curates runway beauty look to spur new product interest
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