Research
February 11, 2020
Gucci has succeeded in courting the increasingly important Gen Z and millennial audience. Image credit: Gucci
By Dianna Dilworth
Ninety percent of Gen Z and millennial consumers buy apparel and accessories from the same fashion and accessories brands, suggesting that, contrary to popular belief, they are actually brand loyal.
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","iv":"b35fd79d3cd1481cc537f765c1bbaaa1","s":"58136f35bcf000d7"}
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