Research
February 11, 2020
Gucci has succeeded in courting the increasingly important Gen Z and millennial audience. Image credit: Gucci
By Dianna Dilworth
Ninety percent of Gen Z and millennial consumers buy apparel and accessories from the same fashion and accessories brands, suggesting that, contrary to popular belief, they are actually brand loyal.
{"ct":"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","iv":"0d5a336e23ef109745ef864657cf0786","s":"06750c9ea779d1a0"}
Share your thoughts. Click here