Research
February 11, 2020
Gucci has succeeded in courting the increasingly important Gen Z and millennial audience. Image credit: Gucci
By Dianna Dilworth
Ninety percent of Gen Z and millennial consumers buy apparel and accessories from the same fashion and accessories brands, suggesting that, contrary to popular belief, they are actually brand loyal.
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","iv":"4ac4861e6645115f8fce590381de10a9","s":"5a21420a12bcc9ce"}
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