Research
February 11, 2020
Gucci has succeeded in courting the increasingly important Gen Z and millennial audience. Image credit: Gucci
By Dianna Dilworth
Ninety percent of Gen Z and millennial consumers buy apparel and accessories from the same fashion and accessories brands, suggesting that, contrary to popular belief, they are actually brand loyal.
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","iv":"80ce77565ad650927241c528089d4c79","s":"ff9ffa07fd7c63a8"}
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