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Dec. 21, 2025
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Fragrance and personal care

Beauty brands adapt to life in lockdown

April 3, 2020

LVMH's Dior diverted its production site to switch from perfumes to hand sanitizers for French health authorities and hospitals. Image credit: Dior LVMH's Dior diverted its production site to switch from perfumes to hand sanitizers for French health authorities and hospitals. Image credit: Dior

 

By Dianna Dilworth

As luxury fragrance and beauty brands struggle to find their way in a marketplace mostly shut down by coronavirus lockdowns, many are turning to soothing and uplifting digital marketing campaigns that offer consumers a clean and healthy oasis from bad news.

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  1. Savannah College of Art and Design debuts SCAD LUXE research center
  2. Lamborghini heads to French Alps for women-led driving series
  3. Off the Cuff: Getting to know luxury's top-tier talent in 2025
  4. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  5. Luxury Women to Watch 2017
  6. Follow @LuxuryDaily for the latest in luxury news
  7. Dolce & Gabbana debuts Devotion fragrance film
  8. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  9. Seabourn to broadcast 2026 World Cup aboard luxury cruises
  10. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
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