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Feb. 12, 2026
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Fragrance and personal care

Beauty brands adapt to life in lockdown

April 3, 2020

LVMH's Dior diverted its production site to switch from perfumes to hand sanitizers for French health authorities and hospitals. Image credit: Dior LVMH's Dior diverted its production site to switch from perfumes to hand sanitizers for French health authorities and hospitals. Image credit: Dior

 

By Dianna Dilworth

As luxury fragrance and beauty brands struggle to find their way in a marketplace mostly shut down by coronavirus lockdowns, many are turning to soothing and uplifting digital marketing campaigns that offer consumers a clean and healthy oasis from bad news.

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  1. Porsche pulls next head of design from McLaren
  2. Ralph Lauren goes global for Milano Cortina 2026
  3. Kering sees annual revenues sink 13pc
  4. Building brands with charisma
  5. Aston Martin loops Breitling in as global watch partner
  6. Genesis, CFDA reveal 2026 AAPI Design and Innovation Grant recipient
  7. Valentino adds singer Sombr to brand ambassador list
  8. Porsche, König Galerie give digital artists global stage
  9. Printemps unveils VIP shopping suite at Haussmann flagship
  10. Champagne Telmont earns Regenerative Organic certification
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