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April 5, 2026
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Fragrance and personal care

Beauty brands adapt to life in lockdown

April 3, 2020

LVMH's Dior diverted its production site to switch from perfumes to hand sanitizers for French health authorities and hospitals. Image credit: Dior LVMH's Dior diverted its production site to switch from perfumes to hand sanitizers for French health authorities and hospitals. Image credit: Dior

 

By Dianna Dilworth

As luxury fragrance and beauty brands struggle to find their way in a marketplace mostly shut down by coronavirus lockdowns, many are turning to soothing and uplifting digital marketing campaigns that offer consumers a clean and healthy oasis from bad news.

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  1. BMW M seeks out partnership with Street League Skateboarding
  2. Leading Hotels ranked top brand in China: report
  3. Marriott International to manage luxury wellness resorts from Lefay
  4. Estée Lauder Cos. confirms merger talks with Puig
  5. Bentley solidifies market position between Rolls-Royce and Mercedes with Flying Spur specs
  6. Inevitability of automation necessitates adaptation: GDR Creative Intelligence CEO
  7. Free registration open: Luxury FirstLook 2023 on Jan. 26
  8. The Mark Hotel commissions Assouline volume for centennial
  9. Four Seasons showcases third Colombia property
  10. Versace collaborates with footwear brand Onitsuka Tiger
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