Fragrance and personal care
April 3, 2020
LVMH's Dior diverted its production site to switch from perfumes to hand sanitizers for French health authorities and hospitals. Image credit: Dior
By Dianna Dilworth
As luxury fragrance and beauty brands struggle to find their way in a marketplace mostly shut down by coronavirus lockdowns, many are turning to soothing and uplifting digital marketing campaigns that offer consumers a clean and healthy oasis from bad news.
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","iv":"a29dfc39b8d6bea5501ca73af85d2499","s":"71c26ea846dc67b0"}
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