Marketing
April 28, 2020
Luxury brands that struggled before the outbreak will continue to lose momentum in China if they do not transform their digital capabilities. Image credit: Hermès
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","iv":"028cf2a7c1f18bf4f224533f5dbbb35f","s":"a6492326f67d2aa9"}
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