Marketing
April 28, 2020
Luxury brands that struggled before the outbreak will continue to lose momentum in China if they do not transform their digital capabilities. Image credit: Hermès
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","iv":"e2a98577abd78c2b0279ccfca04acd41","s":"0239fdfa40b9ae51"}
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