Marketing
April 28, 2020
Luxury brands that struggled before the outbreak will continue to lose momentum in China if they do not transform their digital capabilities. Image credit: Hermès
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","iv":"f3715c2e2e735453b607ae90361532f3","s":"99b198640a7c6fd8"}
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