Advertising
October 7, 2011
By Kayla Hutzler
As luxury marketers continue to fight the unstable economy while maintaining a presence across all platforms, there is a thin line between growing awareness and turning the brand into a commodity.
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VpUYW5g+O6I67BjjhuPDCufXGZqsVzH\/YvJUkWvfpnCM0n2fRi7uexft+Sjd\/17aByTLQDUn\/Dv0yi7hW3SYdltHgSyS0TBtNAbrICtd0y8+o9r0FyvO9HKYCNFVxhYE4nTMzU8VOtY8Hfxi7gZbq3rgrAM+owa+IFsn\/3VtEJZsSoKUO6Z0QBxQUSiT9VpgNgVqulLgd2PsPAD6CFod+Dg6H47onbghnIuK1YsXaBG4AU312+QVqMDWgJyiexIV51Dv4aik6sFMyLgbhvQ67UfaEtfXCJ7bXyTnGkQs79qBJZcNDMbeypZZG07068B2TNsOZUHNoHzWoCWnaqnBg3OEHBUWC9aJneHedZNU7UJs4Gp0+5\/eLufdLvW+TV+d7i2qQOBUlxKkSLdsrTj0jjQ8trFoX42a\/DnY4SfO6f\/dNTwmmIj6u5w4IZRbegdLf0G0HUl9tJ96M+FYqoN91\/\/CtrxdMFT7hgExY1cRI\/vVp2UW80+mujXSpp0yVClMSMvY5i5dNGsfodaQsbN7c0KjkkmYSsDup3jhBbWejsotHsNP9Q5ZjArkQbhnSxANwGdgUFL8X7mJAYmzAm85MUSl\/r7h9cH7yTxCM6fAL8gXRKYJ5jNzsaCxHPsxpfXqML9SoKhXEJd6cSBuloaSAJotiS2IQQBLdDq1SK1v5zhAemkC11zCCkBXHRpc1nUTJQ\/c2Wa\/T4HdS7\/YHcxCXbNI9CZ1MkFLRiCgzH1CTBb05QNgq6TxYRfiY7yOAg9OP3QFQMdR5LdVuy\/JxfTr16WrhSwq7GT2B+CaK8I\/SajLdXwhc9B\/ap9+B1ok5mUtrPJlNS98y+WpGX0gOQKaFTQgcYGU9opLucsgTXEtfBo2INm6sH7kAWNrqQv8TTpxI1E\/N3W0o4WJDdA5rYsP7hLxU3Vyoi7H\/DFWMO8PmWlrnxh6mBw80IxZxzyChgn0H94epro0elQG+FmyBfv2a4s4q0t1VVz\/O9DVoDMQAow3G\/iQ1AZEkZxT9ReluJhZzO9YB5zeir\/vaw831Vf7w5vZz7LSbwVcmPHGRfez7hniv51By5G0iaQWpZongzZfw3h0fyNmvCeLmWPA3u\/egmvJ3wAUvAMpDMMpsHd1SPwELwXj5IqYD4E08T8LedQ0jRn2RFq4pZugGktQPNfq2TOoRdhm\/nkb+1qIAzeMnG22vyzRhZVh5UQtKTtbx1njRb4+dB7jX0DS7MP6acnXdUUo5zFDvx2kvIGxE+P5Ruk8AQQ\/SY\/V2Ava4R4hjXckKr36IifFvkGY8y4FxppPThYz939DYsPekz8uzJy\/a41i87+FLtwyHqg444u6\/9y175jsFVM4d4L\/LpISO05QwY1WBW\/\/pfoUUbV2S2q+WIYde9lEm674nBflrP8GXnOjA64dFuW8iIVsjeVOownD3sbPCfs2LAJAspMN1AfECI89QDWUf2DzA+wixIpnlCW\/S1rTwQxZdY44S7jaCTe5sqpVgLhBcQqEHDHhNv7Hij+WEoRiB130hrRFIqGNW1Ud3yFd8oP9XKtZGB4Tf\/ollIM88I1dndxTqzHLyYSc7o2RqHQc91lTciVDv+ego99KFG+IdHA\/6wp1OigdPsPphdMaMzNq4SVV0MMvU8kHuFbfLfT7mELK6Eeh9JwujqN6Ipzsiri6YsviJQg2gL\/GwllqrBputjgFdimWt+PahgkaJUFbcIUnQttgQ9cfN76Uaq7kaq7eg4d5r7jQ76S\/wrGaMnCC0b+snFZYa3Ps7IWV5u28qrB1zKdxOrApRO0sJq\/IZg0cLAOD4tV30rexc8r5mfyYUtEEhe+Rn7eNvsYCw8bEVhm7qsWsrvA7gaXqEW8tIfhQPwVZgNLC1LYv6Oz+nh1c5qmLE5JtSnNv9civLkfm5CfNbPoojQ8XZiueNMq43tgssj85LmNWsxltS7PGiJR53aH3IiaH9z0WtEn9uBJuBpMUvbCqw6zvMFnuAIitYEr7NUAr2J4\/CerRTi0WQpvkWDpW4laT2mR+HawTvbo9NT4E6Z5V7LCn\/5YTcDnl34qS3H1GBLn1hM+NS81uDZ\/CCR\/Jg\/e07fyBTorfUHhxOvfnsAGjCPKaB30dGIIZJ2hJ1BArGMNoHboCVQwEpjJ1OtKAugySx60WL8hulvsAYDjRjuSX7EexE1kAFoR+VVs++BxzLf9m+zEnM2N2\/1vchyJNBlIQxULODoR4qQ7WySvhztbqqHmvhNFwFw0HeWPaBKJnEMnkeJPEe0RSx+2NLf\/NAyoSc5HmyXNA6ifY+kar7JdVRVRr7NBOibYngmHe2Eukien7EIxHkvUYUabQEQ8iWsdfWHMSxfCibom4Heh4WCrPnGIxWH7H4GyPg38ghhuU3lnpqfxiI7o3uDQXit+FZVcNXW4wPDIrzfhoUhzGBdkEuH\/T7ugwJcXzddLARNRGwUX2RrZZab1nxif3KyDKagGkKp+fYzNaVAskpRCjCsU89\/kdom6dHSHHj9Z7hW1JQxx6+QDXrz8vIOfz7sUKnAVi0LKXAxPxe+C1Wmq52wK5DD2g6ZI35FF6xEAES7angFXMv73T+e2aieXE6NUG4J2E3zOVlx\/2Ol+73GXTL143eE2SAeBStvVP4zPcV9T5WJv2HWFPQ5HsIaYN1NrJ5GTWQwrd2PtXeV\/4gPMvud8ZuPRIFa0zvmO\/jTL7E4SyUNn5Z12ySiIXmWkdFeQRmlx\/GQehfIWcl4PkVuj3rJEEFBbg25M+dfRU7n4sVHBdhvNlgbfGFOumGIqd6kjAdpq5VPI4RzXxrXUxQPObzINCujyKbImwvudLNK2bU0KikT39s6Gp7pDGcs2OOXqEds8Zj1o7VvIleKtbfvqntRmf+dKXra13C9dRuAeMjYOonzO6fUM9lWdxzdj7184mCFEsrb0zhYx1aNnlZ5JBDzCkSPGWv3CoUJTw\/i9RbWMBTK9nJQz4vaz2I1G3P\/SKBS0AmaoY6nY5wpOy9lyJE9CZdG0Q9ATQtj8jY4sC0+qkm+ssKHHvtY4MDRi2bS3q93BPUTGSD2FXWIuHGPmToeelJf0dVbdAtzwBBP5mBI5v\/m4SdpQLb0\/HzGlUkkIUKNIjjWnvqmxbVwh6J0R3ou8mg09OMD29sbzDwpGu6kNCG8X1cXfzuJ5xG99esMpgcZ3pWwMpiQ8szXcgwAoU5z7Ta4pvu3Khw\/8XmDR7IvG8qmNOLmjoPqGHA8W7cy\/79JhJiEY+\/0MnSUFygx2t\/vaSmME5ex3wEaoCoqlt3mtKVXiUa8TIUGubr3tIvQicW2erVIIL6jWmnz8Ii7+iRi9KLJ0dd9JcPFB\/NDSooV890LKSFGKvGuChoOr1NR7+w3gWdFOEjRxCln+NOVuygVSrM8FyDhuB3OuSlOigUvvBQ0Jv9Lkq866hHvmz1DqB9kGo6Pqn8g81A8xuGdB5EHPk+BVWvuB637t872A3eMvDNh8\/bpXVmOpXdTtV77r3y1k9DyVboz7JFE1LG9BcpKypQWgwa+oPxqMm9KUnmDTJHSZfTQ+tkh+fD8De3OmyWAvpNh3y8szar78\/\/pUnnrGV3fAfh+r4Fiefw9ZGlPqpXkK+BDYJYHq1\/U4rRBUy7pwFLiQurGtBSgj4bGW4b7YzUaZgEgcCw85wE5MPZmb7ng\/Ae6NZiAhZkiLegqdpoQYd4iSVcv2SnE86ZbWS6AJmtii8FN6r1qmR7Bjel0dYXz5p7eamUVYza1zNmsZXLhrIHIpN3lMCm\/ckQfKqjKJtFuK9aKDOVsu3jQpM50qLbQH6c1298MTFtR4qIFYRxACtNopnRPRZbrpH7m\/cP74ghQ39CsoWRHuvDqRZcmnmvP4lpp9rKPpG0xqC7P4zgPs6uLqig6K3vUYYiC7NBZH440a\/Lvcob5LnCACyn+rS\/SynDEHJyRp9oyhTl+GMR7ElwATUSFLpE8VOLXjdY5RgwNQn0OBbV6BY6VyzHc8Y5X4lHCyu\/opo4IGNhh1XLCbW2PelgX1YqcxEwu7LWk7QNF8paiSjB\/SotaFi\/d+Ub0PqCNJVRu2cdrqbFdYmI1dIzwEaBF4YpYrT6MQH4sZXoqjv6zVTqxNih7d5d2rPx4\/\/QWl58QRqLXMdu9T+cwaLmYFPw09HpwjL5ax5gh7dGe0+pMr7czQ8pw8kP9x9JPApgkyq8XnZEb5K+NFeLTqx5YFgwTOgfqcqmiPEj\/7RYOf4naKi39CqLsKq6gEt7CSqqLMcx6fcEv7Vzgg71v1\/bRxGknN7Apzx\/AK7XpsDsyJMrGlD5tvajQ9+YKwE1J1XRolY7ggjrBy9lD4wrhd6M+euJaTY9d6rH9T+9Km+jVZ3A+hF+aqp+Z6IRUugPDUAl9sc6Z3xYYcnptka0U7\/Phm+1uCzdLFSWJNaB+sYhFzOm0+matO4734sG93MkRWRtuSo\/VcMe6h50dyoMGrQZnSuttWfQp0WRLICMP+dWThKAYdVwSMIbv25qwGe3kE\/N3Jk5h0+jPpisMUw4Pue8pWcG+0yQ24\/BNTHSFgT+lwy2+aK\/HY4OkXBPjCuYSQSowyRETvmrR9HCK37T0067TceYLP2T0KpY9BpsyapCNJ6i8mSoxDPE5GspSbGGmR1a5aXjgfZP4eIgecZLbaQ0pJvQRQC2guSAfTrivz1+TVjyQgvZyhcgvpI4Ue4Uqj6z00rIFYDrtc7Auv\/160jZjz9sfDXJC9pgE+cdInlkLoo5D4FCNojTheMkErWYyV\/9y\/QfJKQEf\/9xB5ojyFidsJs54I9hIXrLPgVkPdMMjr9c2pskAOtka0uQqwkx0PzoLCSkahHtLmitSTe2f0Pfm1PPvrrZvJ7aFR2F74UFLP8X7hToPXB6sDci1R53lGQz7WVUMBADcEzLYRKrhgaV7aabF+4+iTndbh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