Advertising
October 7, 2011
By Kayla Hutzler
As luxury marketers continue to fight the unstable economy while maintaining a presence across all platforms, there is a thin line between growing awareness and turning the brand into a commodity.
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HFZtgzKrD3dGr29AwTyCZdopqpXxqVnVBG9f8kEy4gyXjo04EvuGFoM9N3xwEzcJD4LBhHcCedm4kHXKwSjAtZkJsU8HQPBQSfyX3rGHoGYBFM87ORij8bxbWc3lzsGH9lM+goaa2hd8BnISGT+7DwhRQzYDPU7xB0x5TR1VSh9Xqv27050WNRUiJ9QkXsy7jMtYez0Nkfdmv6OPxUFmgAIrS4xVzna1ovsEm1kDCmLPrmhKKqtmo5l0u70tzlNl0vJjJwyXLLKHHTr37Axe3W8Xetj2hm978Z6NPGYh9dwYYu\/UMfGxVg5ZNLjo+zTOfbxcK9PVCzcbensoY6lZNQZwzkaTbBhdGkgIiNjRaLR+jXC3cw9g+WEEflaipwRqONsl2oYcDlic\/dI+lFFC23ZyEbxCJXomt0DgcUGiGO7dSgGCuuM7MUg6C6xy+AEn9cXXN0eKaucwTyCFymXwsdNcw\/UobjU2dxU8ivbcaOwsFZG+jjqT7Dl\/VnCudFcOBu8JoHgv+c4Fdgjdcwp6xTA+cVJJ1U1KMJO\/inzX3pHOzeKmiKNU+j9mQ8nzirdsgS7imUH+jLDRYhyxHnQxmsWinBzSG7Qh63fxeSYFYWjfdWXIt1R6QAlgC5UXT\/\/cKZwegMjZRw00wuNJxyGHQ0Mwz\/ivtUc31xP2NKf6m08E7GjPbbY+dts5zi10N4VhzX102NKFSRrLS5AlXNCy2a35vN1mKqWawSqHJPtyeecqVkSH5ESscdImY351br5ka\/lkLZUXgsK04xYzFNk4NzeBmx3AvN7rBfpK16+k9uLkkeCjM6DM+xoO4Tf9c5ro2BodCiYsv5nLQEJXz6WwqW3PhPnMcMRtGkVG0kssFtKbLECRMRWoU6m5nf8+2R6\/0U\/IsjMsR6NvPI8ifsr5fJ\/CUrbahWibxcWoGPvHZlqVwNYgbgT+l5lccEC0VNHe1tN4HzQ+kMQZQntnVenpeZ5Eeueg0rPhxCmMXl0pq0Zf4fJq0tPufFiuwSCkZopG8\/P3iXgD7\/evdwLKU1BNmv4wNK1ESOp0crzu8iH\/iQPAOecM4UDj5zjdkqXAnATamGCfcWATuel65ctKE2XIrR1ZiqdqsRaXi0RfMcT53k002niBw53VQWr3CWNVldGd6JsDj0N5p4o1Z2ufueviYt5K8QbLuBjOhuLucl164r\/6JLVlRsx0IbSYwLxZkGa9Toy2OZK39vpL8hYHr9uJPsyxywTalwTjHdzZ20ESynCLvxCgVQTsi9xHIzRc7tE9jBt6Y1RgZ08AOqIoSpe9BZx8+TsdK58v9xTlPd8AdSg2cVRMHpvL7tkk0j+fAdg0fh1imWOTgUYwKcchb1lDlkcgoeCl00ROQR8pMBuaM3lCbOkhtVsgbV8mQ76K3AyXrcGO02I32\/2mehb\/SA9STmSOOQiK53orPss43j7SR509NWOum2+sfAb6XIy6u0cOSUWlcWBWc5\/c5yqv348cbt5rsZkL1RObxkajWukcjPZSkh6ksDGMBVVZCGl9NeDPmGcdpInZFZmOFtgWNbh2RMVlhZ8rN\/kT6RUr4x1QnUBECOWvIJlnh7h3+4cEfmEup8vVkbY8Y6ervq+7F6yS6CkwcTMVDpphdw3m\/+J1ZHIJhbCow1\/V3qC4yrX\/tMm+xio5y\/bePSLaqJ8ATA1zj4EZRY44M+MMmyaevkx6+P9qtV5i63ko5DN8o1xTzEsDeSMdRn0Ck20SpCWvlFmfCfu4Wf+H9C9C4J6IGXiN4eNpBq39sRRsC2y0Fm8YLUX6BmsGW285ogVlxb0+XzJqAzYZx7dCnaB7RfKri8uGzmenZqNn0vKb3hdaD9q0SLIDn0aSCOtocY\/a3keVLhUeZNNLWhXDbdY9\/nHz\/disOH3hIFjMgId1pwdDJZDll+Hv4p9bk6wrL9tLpnGD8kkFL\/h2hRrO2InxBSE+xeeujLOLtm+lOAo1SWiPeCvMNJMi+gX\/nfcn00zMs7umeU\/CsGX8TVLUmumz8YtxjxIykMnlbyN6DhzOn6zoITH0mpLSKPCEuFUTHwJWdMph1LxrWTT+SdGyoMSmtUk+NaugWLFw\/NXdSVyNgwKmn6Z5y\/qu6D+LMzTFfsSIQhQEoyN7OG9NM3qXREhESRc9wm2RAYfp3r\/P0gCMG5fYCN\/cTF4khbnQXaM6BPztkDwKRiYxCWNVm5ypgxY3PtnaQrVE\/kInwRTfqf+uj4NEhSzhp2ovcjav0RaAvtTpDPzFQC\/F1k6YsarYgzo+MSDs3evQvyefLeU7uLmF6VIxtm\/uIxaWb0KcaLdVGTQA\/rnqKkGTj+QSOSMVqM57fQ4WK+NVylF9n00wEfK668A94FFmes9YKSltJq+LHDxGwAftG0Id+VhuwctbiIpqVROOtcvr7S6J9G5DQ4rvTtLZXAa15bUheLqTRTkl+ZWl4kguxvnjnfECRY2nWI50DQa5i6Vxc58HvHGzoFR7GI7A8H7rSCd+ex1GBwl5nmQlWjlk7Zb3L3KgliR4mMy55XfxzhVftZzl0+\/6\/+2d0SYoVokiP7dG\/tfUlmR5+o94LqK3C6jU8Klpov3JkePaNNXdW3yhRCcUrxLjt3w0xe7UW5v5imfOJrsCohnF6\/hxA0G8VDFXTXyq4hI6UgnnenGnerdDfW+SDEvB3gWU2nijIrzJbSCCAR1ndTbkBCVvtO7ibLyYOIHEHtXd9WVI48sUf4QzxtpRH1LBa\/cN51QsGg1IZ8SOXO52Eq01DK3Z+lZLweB\/h29CwNk\/dKI6QjwRepa9tLY0OyW895CRzdML3IyVdib9D+fT2VQKMP\/9eIaqvsacNAuEprS5WJhzy5BAGemImm06TZctuzIdNW+ooV5LCXKjBVjyxSVQpHTVCpJom64h5HV4m3vmNtSFXFD+ZuhfEk40iLX1UUcO9\/\/kqoD2T5E7lpkXJn9DkAY5Easf0sQ3WE7ruQsDMm59Y9urtWACHLSW3p+5CxsKQEYpHIGcIrZOz2NVZVMNbXw86yITjzaik8h2KcBAOdLG9KCI4\/EcpZKBT3kVyro\/WgJLxZg4uTb1Lq3yqqpARgrjpTTstLJYVXlqmJbuOVbTHlvCiDHB9NO+FDBbM3\/z2V3KOPVxbEZHRMx6T\/il0urZIW5Wfw6l0BLRO9gvbwpG5TidVhYxo81VMo\/yJlV7IeTbqIwIVstdIkUfmLyRWYex1Ba0BfDvM61gia7jlItgnIewHbNybHXy9LxI9yA26u68V0kJif2zeEsCPCr88FHG0ZFCz88qQcyWnKAxVH8cE415IxqB7U\/9yF9SBIGJXroa2riiD9K1Prt5EUpezQjpG7X+nXjsxEoKJOgtbCh0NxnC0hDqgsMMqZ2QAyxLo4fGnMU2wgtk4D8C95FhMkiEimM+uOJ56p3KgAU753Ym4w5P0d8JK+v4BVFJdgE1AuixA9qfDyb3bc+pBIxWCNrJ\/GYvgiPBFiwyAoRs3HSua6oyvozGGYXMtO3eJT2TMp\/maVDyO9p7dfhEid1zaw3XRaYsmZro5pdOFVjpe6a\/JhU\/3VLJdoDOgBmehfv3rdUEUyDsJHCJY1o0u3TnRZVUxsILC9bjXEW3JWBJj+9tYwGJkB9wnAq\/VuiHM9n4MUKaEGVp96NFEU1m0g\/8O1o7Q5oXjfC8V50NXZaTwUfYsoq3Xub8Uqo2du00rY4eDfshtzOrYJU9dIZCEbJdx1+YnqFZ5+zTKkANNSfI+KPRJC\/sTrc4PSdxKjlKn2BZFn182STZ\/\/jP26G8Fw6Lm0qUWBThJ1iiWKH5YrAkErs3yJ7pu7zLIb5\/HAIDqIKGZY0iNr4Q6hzCc0CCsiaJUztMl9wWfk9dByJ7mC1PzRMB8BJ6O\/y3lYAF+JMaPmXNXfQK8PJ3yFnLNrJ2+e9ER6b3XzIBGaE+moitHzdgs7T0ssYxtSEyuCi7SzvvcxMX9q2Rhr2u3XtL1IHRUM662ukUNETL5OTIadK\/WEgHI0VDu8JOotn9uQWvhXI4L6zu70jbhLLcyavNLU9O1S5m5ZCVDl4j5PZZQyORVFnXtvlXHgV9EPsQx8o1Y6eE9DaGUzF0yi9rCyA3XB09CDAOX19ubOggME+5X+oGtCd9GdEf5FCgzcXoVympcug9+22FKRnG8SNeNrGbiTRsAaCkYrKR6TsjYEm1NYXUynyt5cnQaNQPKjhgKeKEf4FcjMsREsK9m70OL9g\/siOvCcLybmRz7Zpdf6zvXgk10I9pkY7IlUU5SHfSUS8l3jLl6pN5X93M+PvsHLx\/Qlw\/a4N\/LQkHbEDBauVlTLFSZfS9JddDZkRWPsZhiz3TtL4nXZflMcisv0qZSLbpzNhw\/fvHIdBMmMuJN+3lYkro7HxSgwcSzCgJDQ94Tf8TVz1CXJgFt9Pa4fOVsFLFjO7LuDfE3q\/dVvP3vrFEKCKtyrMpYRYGVvf9wqo4BCATK0XUKdKzKQcLOhWUbGmRCmbbDaPcMIOKCyUO4jNZjwo+OCOoSODI0CNC2z1rzvLfoB3NGSLrnNesUvEKKp\/7o5wU3esIpaup5+DpWqXTqKmaTEd5\/F1ERDWCe83glREyidgT9SAxrh1aj\/1lxGEfXxBwcHvqo67eLxQ5TEAr8\/mn6BaYQ+mxPgg3C6PeIJSW2Tkh2ywpJYIoyma5JRXgUhUZ54AXJjC0Sn+T1+y2zWc\/ykFY2a2118zKRMYojhwHo0T7v52+xhZ4O9jJb3XYJkZOkQW4QSJxCZPrIQtYhQmh65iDTZDL\/B6CjgLi8kYqlcI7GmTQ3GtnwwO85aobBd11rB7m3x7DiOLZxou4JL1B2D2XOr3Q98v7haa676gyYyk4Pdl4OodvcxsI4RplAdKHRHcDvPsrgnVbe+frzLQPulHTgTUpjbBhYkarjGznfQ7PwVH72N5XYFys0U1rmCdVLXHm+BCLneNKcea\/JM\/i2FiRmntAk2jAkiQepz5TcxSLrqj0BOvAkHGUo46OH01Ob7IK3BGtI+8mLw\/Ydf5\/gomPUTJ11yO5mmktYSz0C0xT44Iuoa007fsg4t1cGfv\/hdia98vpjA3f+nvI3Rd34sN6xMv5t726D14cFzzXaheda6PwL2eAW8RkJYMaRpG0YVY+","iv":"01f78a2cd47c80255b6c952affe1205c","s":"f37f2978b2643c2d"}
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