Advertising
October 7, 2011
By Kayla Hutzler
As luxury marketers continue to fight the unstable economy while maintaining a presence across all platforms, there is a thin line between growing awareness and turning the brand into a commodity.
{"ct":"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","iv":"b98676cf31a96a7daac69edc5cf701dd","s":"f650efc30e5f18c4"}
Share your thoughts. Click here