Advertising
October 7, 2011
By Kayla Hutzler
As luxury marketers continue to fight the unstable economy while maintaining a presence across all platforms, there is a thin line between growing awareness and turning the brand into a commodity.
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","iv":"c51ee8dcc52611201825bc3f24f4e41c","s":"ff43aab1569f839a"}
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