Advertising
October 7, 2011
By Kayla Hutzler
As luxury marketers continue to fight the unstable economy while maintaining a presence across all platforms, there is a thin line between growing awareness and turning the brand into a commodity.
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","iv":"e170a3c64839fc905be0e9c5347c3304","s":"a104fcff32147e36"}
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