Advertising
October 7, 2011
By Kayla Hutzler
As luxury marketers continue to fight the unstable economy while maintaining a presence across all platforms, there is a thin line between growing awareness and turning the brand into a commodity.
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","iv":"e3272d580d784db78d9563e6ff723670","s":"21482922f949cf3d"}
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