Marketing
June 10, 2020
The COVID-19 lockdown is changing how people view luxury. Image credit: NPD Group
By Dianna Dilworth
Spending time at home to avoid the risk of serious illness or death in the age of COVID-19 likely has shifted consumers' values and their time and monetary priorities.
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","iv":"b7b1f6d752fa2bf7eadee0ef06331136","s":"c47827a62a647926"}
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