Marketing
June 10, 2020
The COVID-19 lockdown is changing how people view luxury. Image credit: NPD Group
By Dianna Dilworth
Spending time at home to avoid the risk of serious illness or death in the age of COVID-19 likely has shifted consumers' values and their time and monetary priorities.
{"ct":"lGcYHzBnPlnjOT8wZuh\/sKZbD6rFiBEMiHz\/RQJexOc3WmFG7IXpSouKnmupcw2apfRg\/XiZcEt6zYa4Bm+nrHIEOu5Iy3jOqEOUliKkTTvRl7Qso9VqbPlg\/aje2wVzD+RsYLMw1PihNEb05viL+hnViVDLTamvXtiO\/fO3Hkk4TZydwAP4sD7q+s7zRCictdzSSjsyOp34qTIljJJpHtuA7E2aThJzeUivAwisO+M0jKNQRHdFbI2gmJuWdEW4dmGkpA3dRV7GiadKRsg39SmqkUE6teU9BZfW0LWNkXj8uAg3bkHzEMr1gUP7EMFBto3FrAXm7y8vzjWyHuzDQK2w1cLED3K8zpfPUgWUY0TCqTA5PngOjzHlKDiG8AcrNuQY+3NacnRhHiRK+l0L+Q35ajlOyQ+hxH+DRT0fLfj5fObf7P57Ew0Bho9cxulKUJLlkELZL2Dn+ksk2xq7j+mDD9BVQ8Fpord\/11XiltWr\/qEspYylOJbehFNdXbEvBamR+fFKJwhUKgrIBL8pPIx6+7XkNdRFicmJlvh2C2kW6ssQuW+SqmcMUfmUbfOWxqGmlL5mg1fswaInWj1rWCWhrNzWihXWCIAHfG5S1H30h4XTXWYZsiLNnt92uDoPCYI3S3\/bbgDxX0wtKEZb97XWC3QiX2ERlqmGwz\/bXaXkbiYEq3gaaHvAnLDIw7MrvLwdpZv9EGdL9RUZetXgVDML1HmISSm56QcveWM4nI8XxNEUiY3mDsmgqH5M1HUgwFjnAqA\/nqFFf9uuK+3abtTgqFQW2WZdY7fd1Uqjoa1AbyO8K0bEneuz+5g7JZkz8tymElAZxEmGUjpw+5O2cAUzYdotwwXUn8jsRJUSUkw6hOTWk\/KG63M2iXW\/DVTu+54JSlsBZU7pZmwKGKYIRGyTYxAxUr5ZmEFTO1x3oLtA2XXj5pCaZbYrBvL41Q4+DpzvHi9\/wcNX57\/v06\/mC92a6agt4n3HLy4L292O0M0E98mvd8RD6VIGJ4JjheeL2kJKbIMj97VkSbo0I69+Mr7VVP8kv77G5x6GMqCwsVC5u7BErIcgTvaUHEDuvofaE9vPZ2l14ka6ZU8Lprg6PWigZ98J07DXZwdkCWCkh\/syE+WjYi56npeGAj2+XvtFCOoSKVtRFEz2rIiTAiauh1bqjwDw6wPe7pbiumLCHKxtbVMOPmmQ1Q7uZbco6RDPa45qo1Iv27jHxjT2W6PTSDLXAifkFsO+\/z9Ti1qdPJvAMEYkQuEYtGoXfsy9dwvmU1rRz4hkEbi2H8C\/Z\/4e4cFTz9szThRRN72XZl0FOsTu0FzepQ0Afvtu1WB+M8S2fB0jEV0B5VO88rzTwLJ7KK84VmYFp3qWtIeKa6vl2NBnRgCz2nQNdc\/FBAphSLAgegS+4smIKbdi0ehBSiArPci\/+3tytHaWwTzqsiocHTRF0PV7LzoBGzWqswcOZlhLSqwq8v81\/841fJoSFXtWxHEqzVSWwChq1hB6eE5YVx21U9jbJ9pkkiTr6jtOIQDdD4wADFfUta5oX0iKcxbFbpQPGXojGAQUYlT2Gu+25WMZaHCvZ7ENZfcRIBG\/Nx8PaUZNkfCKzWtKG1QIeYsJoaWGcF0sRpkfllvVjW54H2uv8HX1ZjZlVHRaece6oCfcRTz0UztvM4i1UraXw1W9gTqcUrg2Nsx8RGl+S535noxIQLEiU0F0BGm4U7KXdnNTU9LLDUpUiFDcOkRiV32HqQPUbRKO9UAjuXeJ7O2JGo5kuu2bhYDtaS\/PXY1e6OFbnSnNnH3OZMyHFMOgWI+4VEUicSxv3ry6xeyi5Jlf87rjd+VCLC7AN6baCTbBrKwr9HFputCIiP07YkW1YpU4ijg7RXfKUDf6b5GRJ7VejWf4ZghX0CG6Ek6CvGeTQxGQ+KK87BPL10y8W8c3DXl9touBJWvIOCezQlHfN+OCwdm5R9RSrIy3MWrqrFfHupvkOstG\/ePh7Q2J7pzS0O4Wo7i9mimewnbGYDXlpgtknn\/OV+Q04lNbSclC1lK26Xp8v9QUxArLLtzOE0xsppT02EpN+RuVXtdJunTjPUDtY9IjFY3yT1yxABrrGS9wv7Fh09RVEqgOYSIUnf5uIjW208vl3OYVsIBtuZUvwoHHIC95bM+4OWeWq7e4scdZKEIdhKmpLQgRpxgkH2XSfP4WKebpq\/7hKmx6Ze2TaKDQ7UyWOiJULRne2o5FohduVzslMi+QqaIboBkMj3IFeknX27IMzeCTyR+1b1z8QV2vIsg58i3TO0NCaCZLEItF6As5Gh6f\/lJOq4NlfzSOrdJT8pA9EAXwqFjspmt50PEaAAiN2g\/zGV8LldLwv2r1EeKGZKC9lJauxwe3fuouEdnNGgwoszqHM+LeLwR2bRyPIqViff4MtvVp8Aeei+iAyWNZao\/ixCVCGn\/BHBdjCIzmqwRh1dmmRVkoU39CtaX728fTs6J10xUPtcUNTteEwFhczPpY3dh4eOu4EyFg0pxFkuR6+4Bga8ztDmxS9FnVVZ45bBNYWArneZVMkvn6a4s6EICg65EXH9bCfC2obbt7Yfr7W5v3aowIj\/YAQ\/\/6jGyXfPnOeSX\/nA6DW2ezWqEEdIHYMSR+q04DoE0835RE2IP62IlG0js0eeZWasoZEwqy1GmQb6mro5fQ9ZtDgSkvS0CL6ikD\/\/96xrxGwWC88SPA5SSzQq1HVgsA8by\/UE4DV+OBt5GMt5O7U6qnBH4YIwFNE3QXudYD5Reg3ZESgSB1ErZ8QZPt\/zQ0IpVSNNNf3upHWlAB4hH7\/ps\/EBVkjGc03sKUBr71rqjr35yulxrrmANTpn4OOUXhIxKlJ2mBdrqBc58GEFA3zM405U1DOfPtJj2dMlVLPWsE\/U0y8jWvo6Ln0AJRF4sUHjh7VaB4e3jvMQcomOBKRMn4dAP07p7Hvy0ChGd7VI71EWjMq\/2dETvIiW2W3gZ\/j971ax623CvsX08Vo3CcKGSigI0\/lNOPLNbAvRR63ih97lliIhkvZi2gItkN5b3VnEk8s64IqtdPltEghZjhJwKdmZELa9nXBctK+S3HYGoQAh525r9TWhW+7iA+jU99SInxPaDMxbU45stUvezt+YZNeUAJBnnrl+8ktuj\/dSulAFH+zOTxLS1x4QecWdZVOs608ehcqOU0nP0aJlMKUnoUAYW\/EDT3Ont2TkBHy+ecgtokFp6jtgKAeRZ3s9IvKTVNpHouVEZ19nmOJrWzBUqbTx91SyCnuHptPG\/y1R1flyZyaZSnMmlgzUV7\/N89eda7gWCfYMZ82tWKh8i7RTU00AD71GHUBYXRJTaPX6Fr83GGxqQdpqUc8fCXtdaakrSonnbnvpa8WD\/dFOTEEwirCwIAAdsM\/wXyguqqEIJp6pqjfxTlTLt+yvo6qtDCsXFn2jVAhIeDXwXw51yTJhnyUlvuzivNGGDAYcjDMCfY0f3VfzpmHRv8wQnV6vFi6+vehINI1sEROChbKjR94obw8RkxAzAk3K89W4CFyst+enTYJwXDA05ezDh3zqARtad9lJdpCfsowWgwq64FahvVfnkrZqNN4Pyh0bHBeYpDoQ\/OKcXWVlpsOsc\/s9Ps4CqSIz9gs3vd\/fOOPwNb4+gxL2\/AJ09ocO2+PYa8b4nZpHygKFJdKpqc21u5QI0H9uZ2MpQWpOB4YqLhmSw6RYSdGEjusbZ+N1o2Ak\/ujQ1Cu2Q+hLXZzQhejTzqsKiMNmQPFFzMEkOf4v7kU8+Mpto2a63Ms5F0n1oEZ7pXd\/f0C2AkXolf+V7p\/DvgJKqM4J08hRIzxQqVgSG5cfAo5dNsdUdI42sO06JQOWqSHaUGJ6jfDAjHosze+8ntQhF+jOWGG+KAIpRhsKPuW3LPU30DUXIvmOctgcaDpZG9ZFG2+DdKTaY89efDrreR\/xEkO7Hz++TmUqeojckXyvT7EvhpZy4KkL\/MUEPtPFN70fKOjJFALbUTKuQ0cD01ZTZoERs8uQd+Vscg3uBD3uanOShXrFYxByllfL9dM63f4Sy+e74lTH26yGIcbrLUWbeOhkpgvuDsPSW3VZ+DfL\/O1FlswLXBXXjUY+QnMvPFW2LaUodku\/uPxxBVw63lt8YBbnmky403vtf+3kuttSvz3l1MSj\/aI\/sbIM+LeG08BV0gyXcUd+4\/g5s8W7gvsaE29ZM54L5eXXrj6Wwf3H3FK3HUBtFGHSNG7oSxHTiudwA\/nmPWusGUsmwThYJx8gOpLn\/tC0JpmxXQ7yZHscmMbJkk0l6AnXpKS10mszP2oD9NKPWdqBBYi25O\/B5rz2t4CP\/4uMzYETc+o9YgpHe7rt1ITkz0Kr4KfCZ4QixMu+i9QPKqcgsG3\/t0Si0SEPIYSI97xxRAq\/CX5WIoxnANSRm30Npd7jzl4i4MkFO9aZAq12WsSN+TwLHl5hkYzcgpVkdwevBGTV53F+EomoKkWQt518eO6XkQUFbBB6os9nLQGmj8Iiqg5XFMeV2RX6uMcI5bo7fDAKClZZaN+AshkLZH0SK\/L+lZSi\/\/G2AhFB2cxOlSMZXS8wY81\/7mXvmyELzquKmn4Rkvc6uBmITL5blCcyETXrPuSTF8FxSJ\/2LLw2hSLlPItErONfS5575l84hnmCKCNqVQUBHOL5qcNk5KhD+b39aUN+CioNmI9KJl9YYDqEaTk2fU+hL9zVTy6lEOTuxCimSVr2HV1OAOybW0melZOG41TExUhsTIr20wL1Gwg2U5Y7ciKg9FbTsaniQ24CBkq4jizx7gfu+GKP3EWd6CAHkeL4VN3KJCLtNsAXitamSBksoUu4xu8tmQ18qT34Hvrgh\/2xvdM0ch+6H0ikhoRp2nlf3H2al1FcA5SInUNaMRu5tZuGQziKuDmJPSiaj70ABAY5MhsIi+kAEpRix+7iS5sNw+eT6n0x17pgTUES18Cz7LAT5AujDXUaKWb9+9x3XfTV2DeVdGdUeTDD3U6sZJkAiByeza96PjeOGGZVWF\/SIFm9ipaO\/PJE+Ap2p2V5pbro922MoO6NksbzdGAq9yhxC4KN1nWpeZHM1pdaGU0L+mGxRMZaZGEaslP\/vwJ+BnEacJfEIwHBMVWrRbHb+oe\/gZNagREyH0+Xqe5PLMIXCZ0VWOfVevSMkMD5dKtcT+ij\/6SA4HS6QtbnJcfN+\/JPBekMY9X4ENQUtybSNpPoYWdX+l5kXoIRHr1qOVxQLwA7CS+4s7024vIWSGEYg2495geBFSfgFGDP\/A9y68rG+L2AzoQwdwTr\/KQEP11cOBd8Kz1ajw74lsA2HQnNmkRMZk43GVsKrQgsS4sAmtbZ\/Z8zmC5kXv82H7Zqarpa5+ENC\/7+7+lguqdBmRdjkOVRy+2GLCMLzAxGtTo0h\/S6THM98Xc\/AVMh3vMWtgRlns1\/2oUYrElnq9Mfa9Dyhtj\/IhCMxQHVf9N8jottVcYXqSPgJHjzkFrRBRctvAj5JqUDA80vbnHoGRwRLu528E6oZXL6GAy4hmmLn8eHrQVxJlQXebnUrKNC3vP0+1RIwpX9\/WnOkoE5P1Q1ZC6cYyEmkvzEoYbuNSk1p8AarUOPEMB401qlt\/4Z4NkBrJ37t55UUfbEA7M6F7RfYI7GkwsWhrf2eEDFkTfomW3LCpiQ9xKWjeznaaTAvgr8VSLR37YIVHZJb1IeUPQmDF+80iAiCxy6jLR8NdAtEhVsIZl2ywLgIgpLqFFJOvmPnRfIjZZO0QKLWaVKaY7FYXdpToO87xa9TgxRzs0O1uouEjL8jGb8wUEKd4qC+\/9McR\/qOoEvUMsshWyryODjMavwec1lAIUxOBp3O9SYwN75KQMioIm9menbtACkHwot\/fbSt1bCyapevEQxeT0eehWdMmFmdN7N\/nsBUTm7WwvmMosm215wagC6dnCpdu3qHp4Biw9fi5c4cu2kdQa3W2xMTwICRLmWJlwI\/stU\/jQZCfyQjsqEAPDMYoWcGCVPXQUJ1ZPg+Ow+81sj8h7+jHs5GO+t6QxN4+C7iQoyzz9zmWAxOYNdc4RGhMriIHyRU47xLQQqWQ1H4FjxTpB2bKldfjCobqxPu1g6RdsKV3YNBpUWzSSR7KaP6Uo62qbLO6xao81GcgJH7K6zH2A8IwSKBvfjGaKwQg4I2vV996LHfI7JVl+UmNO\/t6mptfmOCqYmHn85Loyk8fsVhsKfw9MkNLzyGkuvB5I\/xD82GUt\/tREXxcv3N\/gbfY1rPb1sUrFq\/GlvE1uOlhw7v+s8p+TrNk2P\/WaJuyLirYTdCRJoxizZrSYVv4f5hfHdl2dWxqtk7U+4P14ruGYnYBP0aaqnuEuVb4TAjWQh8CWkVEjHrdJ\/loJGcW4pVNJh3kKMB+3tsg+zkY3W4xJWcziHcJ\/\/gXe0fpPVmnfCjqrP4f3VApvrTEqFSZ8vwFNEiUf0QMFL4iky3vufBaLDctdCSqANTR9ghcDD2WEVIk5G+7u\/0JVPxD6h5nDYmWX85sEMthQCGUUrrQHPUKNptrQ7nqcAgJa9k4BgXWv1DEcQ0rYnOwDqGw1oW4DnOBIsvJU9WNxohXhC1O562Da1W3JqiEsU1vFoMRSGdl5Y6uP0y3bw8Wkdzieu59E5X9bN7\/b4ug17jPC4ix6b9aRu+xZdFKs2AgGDwKxgmM0s17WTv2kUis74nQhzec98dWpmRQoBtYAY514Tup7NVWT4jxA5E+ZEVF0ckt9FR4EazVQqroEqK8tqZlDvenrhyvhfbUJ81xPoEdFzSThXq9tEloazOOCTT7m\/fSu+ZHM+ylUJdycRVmRF9dPH+93TmAY6gFKJ+nRLcaNnkps4xo59SOIGSpz7xfQR86+LLnrSxmB9Zcjy\/K5X1TiD0Yl\/rMfMx\/dTgX2OaGtngvdGCVWx7y43st1QHkE9QZoJUHJo0Yg7dMdcsrdSMg67H9vQQRL7q5qllDJvF6Y5EsWpZVicVMtHQnocHYz+BFRtOBQG6dgvYTyGBTuJPQyPGXlWIeJBPcEtVPVPN0VYLoi++3YLnJxZj1dbqV2lYGQP\/z3TIXNScr7ON+3xfotZWtD\/Euh+CzpldU9vEt+Vt77eXXhaIj8U1AHyiRcnjHtWDcaIYcgPp30xdF14LjYYB8vB4DU3Fu0n0dPAuePjuiLHgm+HDnnyE0sA2ykaMpNE5UJCEE\/ohOtMqLxuUfDK8soRXxSXs3Z8rmaIow+K6SxcT\/2tD5iKMpKqalvwSVA3zN5\/3K6Wxiz8VWFvgT9GP7OPGDIlbXhaaDyF2oqnxDHWHFp8LKYthS0SpnSo5nb4FUDX\/yUSNtJKgxiV45lFaEKIl1V3NyoLNrNASQW2lm\/25qFBCsH76VOXBrZ+fif1WcMuac\/ek5oaqmHeWdtN25JiOZwLw9OkXEVkjTr33x0Mg6CQ0pb082iSgcKq2iEV6TiV1pkq3Fy180gEUj0ITnh+4fjLM3y+WJsxmXVWM4pqY5kq+YDRsZW1ZPgR5sGdROZCibyD8MDBX7M5sPMGVxmPfQublzkUMaj6bgaX7X6YYp5MxwkWSm0eCxu2AmYStxLOsHDzi248hzGZSZALm+TOaiWO9iJYSXOXjNIHz88uy9SjnRniHzRVst7Ykn\/GPapHRwt8PjztWO+92R7GbYwvDwtRIj4bA0woRK+DgRulML0dXHN393H7cS83QFDUaHvLyOandOq4POWhcB9bv12G+PAS\/d7p3Vkwn6SEbjgu+ajXcD2Ho5hod6Ni37qPiRq+6Xm3D\/87SzKbsbYiji5s6hrcaMQoyDN14+o3br8X+JxP5vVZvMog70hGTD022HTcWVuCyCQYI2PFM1zeZ6\/Ab5U2iyt3IjUKeBSnyf761SLXDPxL2U+UuVjY6tN3CTWjCPALD4k3ep6x7TNfqEugeHoG4PJj1ItEEa0B7iytLFmjQurf4iFvj8q35\/6+st1RSdCI2HBRg6Bf67nQ6gOeHsK+eekqw6bqIYsdHM1snfMglhWJvKvcGnu5kBd+phC9cY85EwYCRfXHCyVSdr0fP1xaFmYnLq2kkWxYE\/aIINUsEKzyEmXEKVXYXObxDrXlj\/byJ5vNLBdXfJMURoHA7nnMGyU\/Wuu3LmqUiEM77fuCD4MjwZU8PV9ijTphDaiW92lRQSGWhd2fQCurZgVxLjIVXrshCBC6A04MxVVaJxJgacq6\/sd5\/r6Z2Np5uJ3GRoL\/OYTKG+aUpPPqa+VGHmgLnGy1Z5e6Sm+ZiVmBB5q9CNnnLGtWt+MWWu18dq+QeJ8YloDLzuwR6otsC0UcqCzcaBzU3l1kBTR0SzMKVKcvg4O6QJxCFNYtDrrmEI8zsfm5PZ\/IdzWNz6EXRqIohaB0d4BPwM7KuzYvXH2QprariTQP6JaQwrlkiTtkbv0g7WSSrUAcPV0u\/e32lDXU\/d5QAQsY5ozXsOM8VcG6JrXogahxsMEBhJx\/lrF0IDDsj+cg85AxMcSDASz9kADVpcFCet0jhTuw03hclh6hc5+nLQIwtqbeySqhyzqp4xEwNfQMq0Q\/dXrQilrBwXqTy677+rSkPwp8Ah0WEu3c0qscY2zyeGWo3oaR4nZNLVz9jrUMaK7XgSwojt9\/rA10iSekcSzwOrm6igAaF1hzr1W3DBRXkXbfP8fw37\/LJV1XHcUrql\/1vksiJRuD2VnxUGnYOibXvTbf0MYuGkaBqVwTS\/li+aXfRetc9L+ekb9vR9NN3IfHGwJz2M++KfPL2xM4pkjcOof4ktaG5Rw61fWFKENuX9OJ0zUX5YHoq4xzgH+PTIHrZQ8evwZOPvBF1qomGiY4BpTt4z2LBUVZIq9K8439zjgMgodlGQFZTY9\/HkkZNJbI0cPlGtlLUswxWCqpn9uUFG5+EIh0kQvpoza5r3U3IqHo5eUfZjoJLPVQxusKOMH0xP0OUwZwKbZE3h5KwDM7RIj0y31SRyVw\/BKMRTKLGqgIDdjsEm3doIV4zWQd8f38mWwOJpU+I46zF2NIv1OXEmwY3yhZJ7R+K+DBvsTmxCxKtz0AJBN\/W8KVjT1dacWEYNHxpL4ttlE\/LBx0L2lvb32Cr5YKePDLWoEJZy+wVL6yaaPTUkR4jpW7AQimIfPng+I0quWg4vn595Mux\/aVh+PEHGfMdNh8dMVLbjRMJPCT7Iq\/I2\/obDpvUqVQ5RjbdIksT4WTwHaFDkwLXNWpeNTH9iKDVVXqHvNCcZ4fez","iv":"b851e6ecfdfc873ab4b2ef1a598d046f","s":"57eee1d571237505"}
Share your thoughts. Click here