Marketing
June 10, 2020
The COVID-19 lockdown is changing how people view luxury. Image credit: NPD Group
By Dianna Dilworth
Spending time at home to avoid the risk of serious illness or death in the age of COVID-19 likely has shifted consumers' values and their time and monetary priorities.
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","iv":"8a24e9990436c9615b69f65bd8802daf","s":"15cf3edeb9df12f4"}
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