Marketing
June 10, 2020
The COVID-19 lockdown is changing how people view luxury. Image credit: NPD Group
By Dianna Dilworth
Spending time at home to avoid the risk of serious illness or death in the age of COVID-19 likely has shifted consumers' values and their time and monetary priorities.
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","iv":"70bb921a86e3307f8a4a1afa45fe4d0e","s":"fd67bed83f939d95"}
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