Publishing
June 18, 2020
Salvatore Ferragamo ran an Instagram trivia game to entertain consumers on COVID-19 lockdown. Image courtesy of Salvatore Ferragamo
By Dianna Dilworth
As countries initiated lockdowns to prevent the spread of COVID-19, many luxury brands backed off on ads and turned to engaging content in a strategy that aimed to soothe consumers during distressing times.
{"ct":"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","iv":"e9ecfa116536e8dfe0e93d8a46250cb4","s":"f71ac699c0228be1"}
Share your thoughts. Click here