Publishing
June 18, 2020
Salvatore Ferragamo ran an Instagram trivia game to entertain consumers on COVID-19 lockdown. Image courtesy of Salvatore Ferragamo
By Dianna Dilworth
As countries initiated lockdowns to prevent the spread of COVID-19, many luxury brands backed off on ads and turned to engaging content in a strategy that aimed to soothe consumers during distressing times.
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","iv":"51a5a67ef784ca2fa526112b1191d317","s":"fa70031300978977"}
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