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Feb. 8, 2026
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Apparel and accessories

Decoding “Too Cool”: The uprising subculture that embraces looking “tasteless”

June 24, 2020

22-year-old "Butterfly Princess" Liu Min is one of the thought leaders of the “Too Cool.” Image credit: Ms. Liu's Weibo Twenty-two-year-old "Butterfly Princess" Liu Min is one of the thought leaders of the “Too Cool.” Image credit: Ms. Liu's Weibo

 

By Yaling Jiang

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  1. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  2. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  3. Kering Generation Award X Jewelry returns
  4. Versace hires Pieter Mulier as chief creative officer
  5. Diane von Furstenberg named Icon in The Time 100
  6. Gucci studies connection in spring/summer 2025 campaign
  7. David Yurman selects finalists for inaugural $50K design grant
  8. Call for nominations: Luxury Women to Watch 2017
  9. Stella McCartney films trashy tale to inspire mindful consumption
  10. Sotheby's saw record number of new online customers in 2017
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Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
Off the Cuff: A Q&A with Wheels Up’s George Mattson
IHG dedicates new ‘Fancierge’ experiences to rugby fans