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April 29, 2024
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Retail

Luxury brands must think like gladiators to woo China’s youngest consumers

August 3, 2020

Meeting Chinese shoppers where they are: Cartier's online boutique on Alibaba's Tmall Luxury Pavilion. Image courtesy of Tmall Meeting Chinese shoppers where they are: Cartier's online boutique on Alibaba's Tmall Luxury Pavilion. Image courtesy of Tmall

 

By Zornitza Stefanova

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  1. Luxury Unfiltered: Brand stories are the secret to creating desirability
  2. Zero-waste wearables lead digital release from Stella McCartney
  3. Luxury brands head to Brazil as high-end market heats up
  4. WatchBox looks for growth in editorial integration
  5. Burberry transforms customer experiences through digital innovation
  6. Dior goes for gold with flashy J'adore campaign
  7. Kering rocked by 11pc sales dip in Q1
  8. Chopard lifts horological history of Happy Sport with 'Legacy' series
  9. 2024: The challenge for luxury amid global and regulatory changes
  10. Porsche named official electric vehicle of 2024 Met Gala
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