Research
August 12, 2020
Formation's Brand Loyalty 2020 report calls for "hyper-personalization" in marketing post-pandemic. Image courtesy of Formation
By Dianna Dilworth
As retailers, hospitality firms and businesses across sectors look to appeal to consumers during a difficult economic situation, marketers that can deliver personalized experiences will be the ones to cultivate the brand loyalty needed to survive.
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","iv":"cffcf6ef9caa326d436fc10eb0638213","s":"2f5b8017f394c828"}
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