Research
August 12, 2020
Formation's Brand Loyalty 2020 report calls for "hyper-personalization" in marketing post-pandemic. Image courtesy of Formation
By Dianna Dilworth
As retailers, hospitality firms and businesses across sectors look to appeal to consumers during a difficult economic situation, marketers that can deliver personalized experiences will be the ones to cultivate the brand loyalty needed to survive.
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","iv":"fbb84cc3644819ae22111bc9782a0eb0","s":"698ceb66720ecbac"}
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