Research
August 12, 2020
Formation's Brand Loyalty 2020 report calls for "hyper-personalization" in marketing post-pandemic. Image courtesy of Formation
By Dianna Dilworth
As retailers, hospitality firms and businesses across sectors look to appeal to consumers during a difficult economic situation, marketers that can deliver personalized experiences will be the ones to cultivate the brand loyalty needed to survive.
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","iv":"6dbb75858798021758e640dcdf6b9014","s":"4f93151834fd2d34"}
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