Research
August 12, 2020
Formation's Brand Loyalty 2020 report calls for "hyper-personalization" in marketing post-pandemic. Image courtesy of Formation
By Dianna Dilworth
As retailers, hospitality firms and businesses across sectors look to appeal to consumers during a difficult economic situation, marketers that can deliver personalized experiences will be the ones to cultivate the brand loyalty needed to survive.
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","iv":"062748818a16b5d39bab87513ac70962","s":"f6ddd49cfc2f39e8"}
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