Research
August 12, 2020
Formation's Brand Loyalty 2020 report calls for "hyper-personalization" in marketing post-pandemic. Image courtesy of Formation
By Dianna Dilworth
As retailers, hospitality firms and businesses across sectors look to appeal to consumers during a difficult economic situation, marketers that can deliver personalized experiences will be the ones to cultivate the brand loyalty needed to survive.
{"ct":"tjfnPPTBs5D58eQhoT8\/WDYD7\/HKrQwHWAkvIRKj815z+qEEZU6bqTlGwlgw9CKBapt\/75rT\/2B3pVsLKROdfQoeeI6l0WmQSEI4RY8DAHDhhuQP2N4Hc6nXzx1ODQyvXFoNl+2psyXqVTUEYRLbUX884+DRFBo+9MYJ3svNQfxxEdMXAJ6xHZZ2mJHiFh1kAT2E3ut8U1s7nlioK4tPsaEj0bjyloQLMZOVXHt6\/0o890jPxVAPNOJZJ1kwb5LHXbR59UKFBm4TyUZKE1poiWUFSHFaMwYn8u03SOE9IJfOa4DTRssA8pGtQaiFFsVSlCCYKs5kVxXVxZVwGFoIrhjNzTxNPJFqI8msOtkzPDTThc2iM2x3a3Hyry6lqCPchK5QUq72bgigd9lwF99QPWpn\/n90vEqK6NC\/VI6ZZiNNQMBxq2HmMb7I0SP6slmKijsiw2PgGOQtJF4mt8pyEZyOQkiHGVURyorwpzVPkZUscX2dolAx2eq8sr5Jw5l76\/jQD6y\/wcUwMeTo4UKPZrTvt+W2MJT1tjiTQ4SFJWdPkva+5LGIrbXziKbWa65wfDJX8wXTAcaLj\/XtnNQysSxUjAogayCM01eI7rhxTRyjlUjuGD18zl1SpuK9I0SUTueKoGReB+H3rPmnxUccYs02KeMeDSHvCLRXXFWYMHfBM29\/VAo1utaiB0G7pUCXO6m2RykhqsXiMiw24irBHdnQBd4Dix\/naBKs9mD0LHLXPD5HdM1bnaDtrWrOutE5nQqFAazREvJRbiFKgKwcKrk8oLvsjb+2GMdoBCyNH332RPpgb5gLANJqE9wdDDXPM\/TkQ4LN6b45G539iRyoAKSGIMxWQHC3ZipCrkIfHbu1TCBjbP8HwvlGqFTsq4zwH1eurLNI6avoPc1\/Q\/pA8GPk91eUf+x3+5Od8FrUJnkzdSUjCHtCBaX+WEJyfCecrxMftFLIxIJ9Ee1SlAUQNq3L5zfqvW0srYq84ie97Wu3Lt+pPaUqSQ9VqEXUsdHH22JMr8AKiR1hoCKafJEC4snNBtKONF4A2zNDfVAFtZWWf6l9XKhVH4SRRGnPyyBnJt5g+ZT+Z2NQs33w9xKe8fB3YLBjgM+SEjiDum2z7ZnPU2DSzJ3jcNXnnoLpXTxUt232jLDNf9Y4JaWvi6S9NZA6gF+PgQycHhfdXZtv4XflhZ6\/h+MkrF1povxz\/QUnxW\/AT2KOzqz28XuasPKbV2Ge5Bv2r0CxqxGRyGfYGjdtvgid9pXdEd8Yf8XHz+UnHopkcODnTapKsw5SR3xTCtzleBZv0o1M+Tcbipep5TDg3d4NAFMgNQfCsLPiWzkTM4mWP5+tfe75p4aSwe4GlDOycnesvP7F\/LtYkKFavKH2iU79nKWlqQWjXvttdi0WvvHf5G1wTnPrkZpGoqXrDJgTY6oPVfB2zyPScFIcFxlcsZdwV5PXfoyhSM7B\/23oNc7CZ9YSMMNJeMKhOE1QB25aCz4qU2HZdy5Pr5QHuyjsLB+PNzLrp2tKBP6kOlcVC971aw7Q+Ow4JnRFWyk8zFj38MKaq1BOnLAlnmTlj3bgTuL9lvLEepc8fz7id238R1vfVYEuUZEYbbhuShG+kbZGEVKM4JoOLCYu2hxyYL+1GdpOSKh5M26FbqKkMuESuKCsNT68BnQcW9SjfbebbPYPIJrCyjQusrZoQJDTex1gY+RuOjdO3GEXY\/tvpYwX1sLsaV1ZDRoqSp7rYg\/b\/8mVfMUJ1OixY40x7NkrCSUHbPNLEnRsRlwJJ63Me1ayVkWboLNX0eJfAIE1RQ6IFlGRPcptmmw0QGFSKGgWwhGKFCnWKM67qaejV1\/gfVweeR\/XwUc\/TC3nczjV9r4G12jGhT0LX1OuZv2OFFUPle2ndBKCSJ5iMWMTh461LsAJSSbRNxe6B+rbCkioyNzjn4Y7Q7ZNPNifCFZskGHzeTAUkto5WTlOMw3ajEQHIcVjoryZlbJwq4B2M7Z8B+nv\/E1N4VAqq860\/2JXV9XFlfsD7Tq3lP4WXQzrJsq2S037N1WU7mA0hobfAli6yH0rSVRKDxdLlXl0iYcVwa98awYMRibQ7043bulIZL2Hh6gz6ApSo36u8mOHUIxgGXDqwut7WabKjDkjmStP4Xxd+GW\/8mZ7bOP912UftoNou2cJgdqUYBE5IQUdcT7G9eW3POJVsx2ZHZwh0fG9DrsXtCqiEs756+wgOswiwqD2E+FOaV2\/v\/DuINlRo6NTE9yt0DgI6OjjnHJjtBcBrWyocNfJxePQfTA0jZbrj7A5vx+SMlZuDEj6YMSfcTCcjHkl5XPUuJa4F2i3Ip73JaKJ9Mqrl9YseXbuJGC7kNXg6slOqs4ZZ0EQu9j8GPeXbsW7JufLumT7kb8OB1tehBQ4doMmdq65xbMLqsI2V4+jysfHChGgatXg5jjDwot\/ZB0iUnGCAKiQIs8UXIXYOVEehWHveMSYukKMC0pVXeKf6LscZr5i3WfinLSHFXC4bJTEJOOb7w4yHoqnD29N\/NS+1uTWl78vko2tcji5LKxuppJY68TxrJoLfAnH2EvRZddyU4R\/ZbfakzCDuMvx1VyZ7SZazxxuPW98bj2+oda7Oclbxew9n1TuySB3bVGxaIyVYenzZ0Qb6ydtZ61d1v8Svg6UzV0v+AXCDee54j+nCI8ySC6FKn+OStHOc0WgZyxjASccIm7InYcmjvsSDDtjK6DJWtcvo0L+nEPOxDdbRS2enaJqwq83c8i+rj4tyAYPbXX9\/kBiu2MYin23+3Cpp7aXZ5k+WCtdcMeWPJN8ojxvvEN59Yhh683CYLotBuvItCJ1IBizR31uuHvw+QsNXPHAid0z\/f81Z\/uF4Yo8inyBLw5\/Bn8E08Y\/8hzsbAuZm6DaFj\/9e0zS0nntukqYSkTijP+t07VWV9Mo16o5l9Tl00mKyRxJsIYQdmBVGmpBQpDSA0ikvNKlqwZUipc6ofPLT1k867a7cxTtmYfAGmhbGl\/oi7FpFc9a7tpwQAYRcVvhBKUkgcw2pi3dpQP0QRQ04HI\/ZQPPvDLPgNr2OJ76EXbn5EyxO7Lwh\/BAMCo8SwTl1W2EpZXNx+hVq6ilhU7q\/anizjRe1i2M7b17L8QrdXPA2d2CpYTuHtON8YuKd8fQPGp1WlJpBwZjlwxDn2cv4p3RRXSyTWO8LqyALTXCnp0OrRzgeMSnLFWg9sTsrT+ebkOFd\/1QuNh6WxYehjS3pABBc7xJE13EE9juldnJq9qW6Wpu4P2XRX+KObE8FwbLLP6NREcq6kjtSELqS0R+QYLtKoQnZvxKovYyRaCfHwhpobTSEfaEy4neR8jE824TNkbpfvgyhC\/f2ImX1tkw5Vu71twA04PVNSVPZCuNvjgFrKgH6MdYzDIIUVJ2z1X\/\/5uF+X\/yuEMfTrXq7WTKlTrkMSbz9iwQRfTlEdZjI+t2krp5WJgeSpKhXZQcr5OdLQUpwWJ9Nn8XMbExSKaSCFPzcirSpetbhLNizn9Pu6FEUrKhKBNEIROLDsebZ8cYX3Lx4BsOSq2pLX4kc4ODEfbMdTMbaGf4zPI71gFAYtzJnNXMv\/gT9P1gKUHVtLNFQTu1+fPbNJguZsxug\/H9iFWtjwCZrl9cfKupBk0MvEN5V3xLGhf69EKA+HHHme0JrdMg3ReodvVgkVnc6nd2Vg4zj3tINW0SnKtCCWB1\/cvdriEp35ul9xD8pqUBGSmPop4EyeF0W1UzbRj0kH3eDEtZ\/sGSyE5ne09vedLSmwbcIxaYKtuckwndx88T+irGQhspo8HMsyGNFjBA7AaPeRlMqOE4S+kfv2cQryXiTAOLazWfA2VNrMjmcEUOQrtvFR33m5aTcNuKIgZVKMjyLcqLWo7Oi4lrBpiWdlH\/dAHMY\/6Z+CtaR2I1jtKTpA7TgCpO53Uv6yHIY7Vpr4F5ETJ30xNSqCU476M2U+FVd4VIdgQsJOG2WgqEfF4HC3rrDRZsWzyrNhEeBsb0gHe2q95lq4t1doG2O4DrIXzVSLMtAIpjLj4IvXy\/3vt+gAX3CNfX4OK\/jnR1qsZPI32h9+Ew\/ZIuic62+wxBEY3dvwimfQw60+k4YVlfHUmmzPwY4T7qQMxGs3GuDN7AA4ROY\/Zb5vXvKaBfRCfKLXanjMtkfnEJa7SxwZXWOQ9Nzw25tRui0pmrM23pPadkn6Hj0h6WP63pIf+C6\/4wzAXQqQoqELVg1+pGoNdqmVnBcpfk4kbwvnI+65JMCWLVlKH58A1sZzUkI0kcX8O1sBYZwPlmevWrGkeM4eEpc3KJnYSNbvKf6ac90BZ5qBn3kgUVipjDfaUTJSk\/FtafeZ+e1kmDeChVwso7v3rHY9JKsxi8wqm8tv8AD04FikczCoUf2Pna94W7TjJfx+hSTP3ILfDBWKSaEvtdDb1wfYnISryEhCvDEfOMnwnahjf9D9PZX2nnKSrzkrWa9RjzD0vQnViJhISKxQFqAvcsrTNFYWfMtP\/+b0hWBVN23sH6R86EqZcV3zyrEfMyCLdqks\/cChhKB4t5PyiFcA1Pgr\/0vS0waB0xEeDPQEphEL2hq9P5lw\/+pD\/eTrsxa6hlykWmdSWK4\/iloQpMXhyjBkNVFocxnLm1XnQ1CjQ+F3ZV1Yl\/3GFV9k9o5AsFu1AxedfkI1uSRW6cbp7jYFsIjEa+htbDgqZgI3jIyUYTrdjNL3bUSaSEEJfPxFHEB+KL6kdvWCPalGZO4\/1p7vwn++wxsk\/R9a7C4tkoNsXa+4C3Arn3tv32\/xP1OJneazaDYyosBwKYZRcWziMTGWNIPF\/qiGAbGq1NYacF9Ci0Bdx+JETQiZFNSYVvYyd9\/j8mcKnRPbJ0nhyVhZSKmFWrNqOG3FnxX4bj\/sHM\/Sah7iEHg7IkjOPoEbaZixZOVb1WL2fbsvWQvumoxdL2saEGjX9NapXVg1g8Yml4yv0L\/Nyc+raYkndmz\/nhZalaH07s60h0gNy0GGOhLEskuvQXeD0FwVz5M4md4WKhQYgQXBDITtgQvlWcJrXW0m2nXBy\/BXz0TfQExvRIERECTtGdRBhd2t0Q4xjjOSU9d0JS03j2WZ38GOmQlArmsnztgSQ+LYvhk\/j1Y2RT\/deEILU53kOy9GQtfolyXRG6Y30SX+tEx5kG9vnkrbNnNACi9N\/00z8YP+coEUMAfTipvP+qS9pDpNcI6TuY6bi50NzG9FSE2SsdjJpXjLBJaQdNSiyRk58xIEgUMkIjtd8AK\/Ylk\/faZ8\/ZSNdcx4JUXV6vE3HUxMXNVo\/4jDCwf7gvU1snzuYC87IDtA21w\/89zKuQqGLZsKsuaAjlV73iYr45DMpi\/vsvIpjW0umBlZEaGhNCJCbysc+U6cGxRkE3nPvF9ktip3N2BH5Rv+S6m6wXjs49yFw8HrvsU7bi2BJNhhCj0W5dWRBV8SEG5Ja1Uk757TaUSGxpTo9SDF4brGGBGrYzdDbvlAkmFifiaxmG8zwmmbf6yw9BnxBQYtpmdZ9tWsNQWHloFXW7zXYmA3T3a+YGk\/Z7Z7LpxnWFgUJ0T+SOeLhK31VFponiRntkEXXSmo3xMTJbAZ+iMQsuvzWNIJge40K1wZBGnaEbBbZI61NMOZ\/imnFT1jVr\/rX7vaLT5zgOGCymhoEqaX+AHecuIDa9mDhAvdEb\/H0ZQxJMko9Hws2Fycmml7cIqxE3Z7Qs0ynWTmb5+PH2UFXPPa21n6J54WF98hq1cPCYBIRMK1Iq2CqY2YskkMpC93fnlHnizoVjIqBy+hbe8SIWBVRIiORpKqfGCyCAWw3Pckg8puzGLFcDABG6lX7\/SVOGuAlQf9TTo4Q1AkusL0EjjlJuJR8C\/GvJ0EMDwPWUFQjqNJYfjvurhEz5Y1C0MarPWOle62z42zVFijY\/dImHtfA7sl9JYo2Ol\/MIZC0\/Op17BmPYbe9DxLE5HVzEw87P99f6QpeR90iLEqBgjo1+a4+BS0eEqRAdbGYmf3K0\/CcLuVphKK+bGsGZGIQLfMfTk6C+Pln7VZuqD0L5jIg8w4LhR\/xwqyt0iJ9ciIbqAZZVkV9DwcA1qNTPT9ywD5lLCVKTwWN0GuxXhXnMRpWH4Js4QPOtZNEFde2j3XaIMlHXQh8WGpyVT+Bv2s8aY0ZvAzrBnLKvZuaP\/7b+3UM\/BMX3bgAlYqYX5amCwE1OwgD2IEZUoYJBai5cmZqdqiAy7I56bysvzUyQxg0WjNTAhi0sDG58D8LZN91yBUMkl\/aGE6pvRzVRGQfhiK6uCI12NqneoWQNJ+cz1bBkuANjf4379GJpLmrF7\/88OQQhlSXH9T40BxGJR01NoL4nbIQp7PEo\/bZXHdFn4lJa8+uBd6dxa81X5Q6Eu9tKllpS7JYnyygzoovQjU2qIklEq8bVp0sCimrc6LaXgTZGJ0sqGOLGayhdjSETzNu0NfnmAnJCa0vIns5Ix9oLtdxdOIVbq\/3Mhi4hev8dlam01kJtY1LezyrpdH5Ksi1xChKRKrWGxrXZPFKrAuNEVcyrTjQDcreet7tOd\/A32KLwGasfL1DVPeBRETqmHiJpYPxEcmzE1+gTmvlPQeXOT0LTwaCj2jNTzRPUXCLRf4LqFz9CTVXMsLocrq71KzBvFRlOXb7L74KZ+WzjLtsTSLw\/McB0PAiPpqviIef7DUjqU\/Cl5I2hIH2JvA\/bxCEZlkzQr607jHWTiCaPfwLgBnpHcfR3Td8b1Y5LB+iPWPxeUhX0PQOsYxsI02DGCVCJ\/LxqxN5ji824x+C+v\/6\/2Cdq5nHClAz58Rv7yMLluTg\/S8LvKmMld5iEpdaUaYFyaP2IAd1vRhN3INfyxljY9sSwT3uXPd2jBWDnwoL41uixGY\/VPJcEA56fC1nxNRKqhg59J1zDHetk2drP02GzEXx1r3PTGqs6DUsIoQB0YF3zsPOPIXpxjA8xRMxE6fCjOch4j\/+KGFL5L8U1koxnZPTMgxAz29Vv3wK\/XoYq099SpZi\/gdkus74pjF4iu\/SAVqtuc6Qdk3MvA3Bcl80gPSckASkAQuRpGdKYowYuYtya8FOrHLXZC\/VRMM0DhNkKgHevLYLjeBbq9nvLgjOONmcz2hNtmLJvqikP\/vkBz33Ag+XkCkYesDOeC26VdERaLcwPD4pBSN2eIf2aktyIzMLJTQ5rGLJ2gGT5XshqWMbQjETp+YMz0Xg54zKI0D0Z4Pc9OB+0LWhA1rLiAhg1ixHgP1nweHK0IcgiRNfvETZCxnAsLXMlPxHdP3zyyEOaJz2\/JsCSLQbG64KXkwcOgJ\/XsmaG6vQnDIYliaJanqqWoPhK\/TVCM6+XM\/t6Hr0BFpeE8MvvtI64xctUBXWBxXrXNVva5c32MCErs2rPlMWvuXEU7EPQA3PBdfbTdh23Yo9L7T9IzMy0J3C9Osn+lIU\/rE63FzTaswYooj3Swmr0IXwfr6dEd4p792etcO2LCWrj3dGUC4+bqjomKI+8bXMbw3ngIcU9v3sV9\/mZq9xVPRHmTRyM1o2xRHqdoFjlt4p2wZpZA6MkvWbN1CQuvpDC2ZfdiGqFwdOk9fJF8jxEzXKFTBxZ67jMd5FoWr3tQ+8ccsAFjJwvmCJ\/KxJeNqIjiN02ctAq9+WSGsvVfQyYX0eTi3a45lG7gkFBt8gkBBBLqwA722VxHgm7ZlS0sGZtzkmGsaKWGRd+rgC\/nVVR7vUj5EXbUvZsZ6R\/zSmygo4U1sE9zahw30R\/oDsk8vBmFHa9CJf2qAl53+\/hjasPQHziZvKCM6hBaGWvFxX9z9xFwGbeozeLH7j6uDWKw523rQXy4auBXjF\/JuRG09pcoRVfV2KPNOlaEviKjl0A0j29cE2xTY86y7Ne9OKCjwxYX4lZB8Qe2AL+Zr33Pw1t2Lq\/v2p8Vfi+juvvfcuI8pcAZ0wgf1GTrZLwaP6bAVSZIPdYADIGT0Sp4KLg9PJAg58wqcAx+Ui3Dc9CWcbNTV149TJ4c39AXq3RgQMwXeApnipWiYmCNxtICJbIYHwc9xYNMJv0lf+IVXBzpEgTG4BTiE1e14iqBee\/EkrOl3gv234OIYj1F93CoiT+RVQEYAl5QumnTQuXNcHUH2bcTXwfMBY+\/0NGjOcb5f2\/uGpaxcJQlssHEacM6txvj7uE0yNgMn6OJ7J5pfse4rELvBtWQSzkhaNfS38DoxqlR6w1BSjnMXwHa7RgxvM3vZcRN3nx2Pu0CCvCDHfhlXXe1likYLvDOdZgjvt1BZE5Jukf59Qnt6FuqYWm+XR2Q1Pk5p8FajrodLc\/R+no5zVMFcQhFR8N8zfztSi8aT+IWRuOyXqemcBT8QOwmf6+pXmR6LyhkFV4KXUgSxmLoTdRuFBw17zWijxKS8e35Kfx\/WdqosUDdW9OGhVK8nVQnT8c8eHDkseImrh\/7UYpFu5ece9noRzb\/qzNCQN7ruQMdQPv5YNMeJrg+ypuTG1t7K5qRCKBIzRma4ft64TPrTx\/5NT2xlLmhHfutXxB5R9rWZjeZpKFo6x1kFlss9k81yA+p\/rHmsLpx4gqsQKTOynV38pkKHwkmUipnQ1VgF9rVaOd7KPUUc0nV2Cwc\/4H0eteamdzy7JScb9hmhsk3KYdlK\/63a60oazSHrSJDziqI5w0pWbi5fgPYCEUDWV4k90HM1PEnoATaGpQTsf+\/aEShatEfS8zHfAjZkjhkf7v86HzGFRaMolcqM\/x8qXdbrzMk6Ba44p+So9j0pZASGxKnkq4mc7SSClP5l\/EsTpKiBFaX1fnKPBYJug\/LUJNZ0FwKfmurA6cJNl6y9yjM4T6ZdKDrFhxEjTaaGDpqi5Ek3G65GaBGfvWApsfd\/47oeOVuoV5E7W1h4Fghjjsxt10dRK+HyeUmFppmH3po+Ad5pg4Oe0S23L8rx+2YFUroIGiN5RUw38lQui5sdmIyWeR2sMLZYjDd8hgsq+ewahPhN62BDrZjeJ14T9aegFS4KJahZYL37PYJatrAhO\/ve+AO8cTwCPke4zHn1EQuyseaxjOdUr7rUve6l2yG7FtahnBfpNDFP18UbK\/TtfIL8CL\/dSJqhyhl3Dn3zzs","iv":"d85f705e0fb05700375348bedfa73bc7","s":"aced4c289005302a"}
Share your thoughts. Click here