Marketing
September 1, 2020
Many luxury brands have struggled to fill their stores due to poor service. But this issue isn’t just unprofitable; it also destroys brand equity. Image credit: SSENSE, Haitong Zheng
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","iv":"cc33b056e8107e44b60876ffabb85ce4","s":"5c33ec0889d8856c"}
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