Marketing
September 1, 2020
Many luxury brands have struggled to fill their stores due to poor service. But this issue isn’t just unprofitable; it also destroys brand equity. Image credit: SSENSE, Haitong Zheng
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","iv":"8350b9c8282e3ccf6d68b8a186a2f439","s":"fc70e810812b2287"}
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