Marketing
September 1, 2020
Many luxury brands have struggled to fill their stores due to poor service. But this issue isn’t just unprofitable; it also destroys brand equity. Image credit: SSENSE, Haitong Zheng
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","iv":"98569da2af4057f862e5f364f849c7de","s":"3fb25dd0c7c3c698"}
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