Marketing
September 1, 2020
Many luxury brands have struggled to fill their stores due to poor service. But this issue isn’t just unprofitable; it also destroys brand equity. Image credit: SSENSE, Haitong Zheng
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","iv":"de3dd437655aeb792df9f88e4e58c9f5","s":"a7211fb716dec89d"}
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