Marketing
October 13, 2020
Spring/summer 2021 ready-to-wear show. Image credit: Chanel
By Nora Howe
After the luxury industry took an enormous hit with the COVID-19 pandemic, fashion labels have turned to new ways to share their upcoming collections with media and consumers.
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B2BlkTlrWvAiRZhTbxWOEbCmlUmVtsTihdc6FfcplrRCaaRkQQH5R4KnRuB8Ben0\/AGkpkFgwOJYtRTNJKoZUk2WPik91F\/cFEJKqNE1GutDYUwW4qBBxgP1aVP+zZNS8\/pPD9H\/3Wa2F4fXe2eyWJk8LbKnialteeWRtjtJeFGCghr6sG1Q5U+vJfwpi4avzyVKighTw+QXERcFOXvWd2KrRKOJMXF9kY+tKJ3dmnckrF8kSHAEEYpEiST3yYR+jNdBuruss4Gi\/ovLOhlefZNYK7AVsa2rxLVfIoQB6K\/IYkpd8S6m32mqEXDiE3lDGaBDp3mGsjINLQfrySVJ4iuvw1ymFCIA0xZG4treTgvIDx5lxtwYOs+TCb\/zjSA2qDO01B6\/IjnH\/F+u2SBd7tkNXauB21gU7GoFcErXIDJL1rrHojaO4JMPYHPFwJzXkXsE+K1xnnc5SLD6t5wLdDWJjpvVMNzlg6SVm67+83M4a6uYJd6b\/QsgS\/t0eLSulCBcmdxL9CZ1E06mR7XM5iFtxg0GyDVMYbdw4g5p1E60bHtA6BpOlfJnk9RKLaI0pZjH63CC3cv04HMECx4SktLGlwisgRVQ4W7q9ImrNDJA6ra8A9dI0GZmzqc5Rm6eHSNcPInaKqnwLB\/X7BttbAd0C+F6HMPC5Wd89FcKo+90Y8PXRJFw6uQNAhuWPUNkVeWhjQgkhhEggQWwUYXDC8G\/PTY8NzI6jbO0\/QD2GoJjbsSZ7Z3lJwUyoYowXFFkGTdJ2g6Uk6cCIC1Gr1+cIzhTMaR2mnAYrt9n1ZUZcyhLRKjg3dhIxvvEkAzm7lUDHEvL7NZTmHRfXJXkk5idpYf2d+ABcnU9vWZfbQE2+iDgdjMCKn3KABufcKU4i7mEZuPYq2MGwm87sESkpJ8\/iH2wXLzuOy5ATHmv4Egago60P8DBfK7NkWTPNOvsJ8ktGCL9OHqGmNkcb5si7fd1YfRJj\/voj4RV0mzILU1oA88tGPvVofpLMKM1Unokg9E+exH1D1PFftukHvTYOpFqRx9PkRjd1IfpP18aqM9nsbGVEiIZ7Kn4BsvLRkLxXKkVM1WoS3IvK7lMSsPsw4aK3KKNBtEYKylzgmqdLmxOTu0Yle6HLbPIsfBbfazyUvCWCFLqlroivm09SXn2Pw8gdeFz+VeIE9gP4Qgtf9WDgauWzLrBhrliSoM4t6W\/o1DWUm2GehuYgog+c1URY7F40SLmln+xVjzOwNRbF+i6kcAVAmsfKQ\/w9MhuS\/mRiDK+Nn6LJ\/uWUxTPgy0nLtzFT1aQIAS6sWgQXK3TZUzsYNB\/BpyAuH2MV3Y1xc2MiihrWfV8fAjtCciiMo5hFSPxT4Z1YMwuRb5FdrnoOGgzdG\/\/YMOfqc9WVXM\/rJSxDwbcN2RRAgqMIxOq4ljhqF7cnEBbqE0ZtXBtVcG245FR0dn7U+4kPPh9hjMvw4Z0ghwsQ2nB2sez5s+7QtbEcrb7Ae+5Yw2v1wpQoA6kEs16dncY88GcHftsTLF51gdSRrYjjtXRvYAAPBCFZPd0iundpAnynpuXRdzk0vDeAeQO5F60K0Rlip8pipHFsaS6gBr6c+z8LGJQbgbi8Vz4M7zUjRO2GLxn4o+ueiP0xqyhMST874KmeKGY3CepyiO7lBYTP3vEWHXvv4zRt82xwsaR5Y6eF+C6vZaj6w3Sc6HYxRMtNSVtCu9EkZTRiNSaZG9TXg4IZ4OY8lyiboO16cYFG+u2EY3Ouw3xDbELHHnLOsLZOCHfDx1FSOCg30fGG+67rM5s3rmKYX4txkgo3xJzbzu94jpdZAChgq4FppbQPVPWbehx50oRsaLjk3PlJtmbMU5ksQVMlsrZJVTyXF29jZ0n10y5DGhm23ac9q\/4vyE1\/GmSC9AqLFJwJ1BLeVbpPS7wEtJ7fsG0mkgsZMdn+KN4pYV7rFyh\/6AtRANkBhSTcUnVpUUXDC8kB5qSo8QzreKs6MpRBUDLUPpRhx1oINyvR5mSFeEjfLt0P7pfP2M4Qibs090xBCHmVKqq74Yx0ySVZl9bUjpMbpmVHFB+8voxSkTk4y+UOaqYvqlmQ58Bo2jbHGUMx8e63nI1omIB+Dqei\/iBq9Vdg4t5RrbYYzadNxbEd3BgJsVXJ7nlSTsPe4SiPYsy3bHE3Gn4dTeTmwOCr3wfQD3dSSkEHKrCnQIPL9EnLtlfXs8YQl7PbbonbJlKC\/1dLbN0CY7dA\/mfLlP0Y0\/CB7jyQ58cc540LjpYpetUhnQmo2VrDxw0\/vlUwioJUrEhM391p8IQ3hhq+3jmzcghD95vsMwncm6N4Eg0WG1uP8MvON\/dIk9nfmx79I0lOB6V7SQ2yk88LCvEbjvjauOI84ybHBMD0Z646YVeO\/KDg7Hc88tSLUY5sH8qWbOECoFeuW5kBxv0IYTwF8U2HkrJrBcN2GnmodAMqVLfpWI8OACWTndnBmcOrHV7MzFiqKEtsTOFQx2kcmOskiMXwRr8t4\/ejJoYzetMzWWe1YhDI8q3kcVAaxyrPdoDkqe9i0g7i4dOTXUWGnUZtU9zAqHxvhPGxsOMEN3\/6ELgmGkcVDuQ3LHzdMWprqNcHIjKDwp2E1fMAzblUTXVHUzmytCBvyq6VZxVdH1mQP+81HyGmlvWrbHG8GCPQReiE07jP8sh\/CVxH5LZLLzR0thlQs4L8WXdR5qvPxAeqRIV99tJuqbMd8G\/JMe\/NyFCw98DvSSLcGh\/4MvDIVmIgSwYRAW6ER8ZnN1l0YNa7I9T9GrLm33RzOPXkMDK3so+vUSCrw2HpsGo11WXj6tTZss4+qYR6thtU8WcY3rFiEDfk+EKton1C4qI+2ATkPzZcCfaQbHh+ZGk3dX8Ex0s\/82Px4ieOOD1Psk6YxS0ID5pVc1CV6EnGGqU+yYs93jNA\/ACrsIemm5pwEKJ+pJaOrMhQRtoU+c4mld\/UOIrdyCUuplSf4f3eDmXKJj4a8Mk7xQm7Jxhi3X0A5nsenDzHTvAcxDwNfN0HBvFN5IJtDw\/GwIeBHSimWDcWGkO6hYcYVBg\/NVJZnluRZp+F4NCK9ECaE7MT3bkGEjVKtDvVL11+ckJVBASnw6DMZL3ak3epaF0xoN2q1ltA9SUj\/RGXgmkn7lGbZbqk8ymvhYHCfOwMW3eu7nvzvXexx4PXNuXK1id\/7hXvYy2Qd0NipmFIoxrexCvl+GmsRfStGp8l6cQEcBXD+Vpgvo9NgZ+n\/kG9JMYmnLcmvH83hBg5Kk1PJheabqOAe3gP+V7X1OcJ8dod4BNJKpy1yy5YXD9MOpbgL2lo\/7\/TpY+ps1mIYb0VklAzRiZCv+R6\/QkbTj6BuNtvkrCaH5V+VAv3nlpHnpT7Q55l3mr3Zf1f5dwFlSiA6fvSCbbVtbRLjReZfzN2SoKUwkUY5gdLNjPZk0GJ69YtK00gpmvVmwbnr7IOhN70Z8WVzI2AK4T2L+jLNFwGtK2TfjXwRaSPFFneB76INubQ\/+W46l4KH\/cCH97icFmAExT1SLilUnFF8Nf6duq5ybYKlCLzKOIpbo7fW31xMStQi7x3c4Dg0KdAVCt0+Y1DjsXKOT\/A9p+ul3ei9jzQudmk61dlcg0G0kH2Sh8jLlfId7wNAIbqmqd6wl4sd26To+hKJ6iFVML7MNEEo9\/VA+oyiHCvBNZTd3VMPrQcPkPvvO\/WhiPFsXSBpFKjOrM7hTKe8ANLxd3zeDgjrOxzRAWvgjc3aYzEwElCHNhdHBz8oBY4At9KM1SkWe5YS2obrV7KYnNyJlBYKJigR5DWkDvF4SfFiJMA0CT6huueR9yhNNkBVwA+75vVFF7cTdRdP0\/QHb9\/vL74q77eF7L2rcDpNAef2Aybok5lE9xlbQMEyg3CqpFqovflUqpUZxr\/HqEOjbwv3XNjJsT1peMbYqocODg+Yze1y0TzEPOxSS3xaHSJw28EIfXGYgZgMMVC2ho0hlvUGrhEzO2QWskSXbvs6o8KkN9yz\/D+m5di6ru6B8Q1FGwKTFMslgYzoyanFy2vqBD6h+ZnoyiPlQwSwKk3Zql5mFNiwBHAWUyTxdDEjAkGUYhUaZP+YSiqwBZ3xKJr7\/KC3rdmkThTUoMFupdyw8W2pLFkNsW43lNd9zsO8fMhZv0Kmln8Opd3zczntFZaKEhmW7P+HCJiJeE8DV58xHsf1YlTCaxGRwf0Xd0eTyzYiEB0DtHnrry9X7cLaIc45wYWxQife4tU71X9Th5dYztcBniKlZosEMQoBDVg5pCkyjtjOJ1hS51YujIe+M6xmEzNGcYA84z1r1+O+VUb5cH3jCzvKDw4Con9YMQQ==","iv":"60c1f40e829bd87583a5bffbf4327b2e","s":"c60030171c6726dd"}
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