Marketing
October 13, 2020
Spring/summer 2021 ready-to-wear show. Image credit: Chanel
By Nora Howe
After the luxury industry took an enormous hit with the COVID-19 pandemic, fashion labels have turned to new ways to share their upcoming collections with media and consumers.
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","iv":"9159b081d16a2c757dbaf31fba5977cb","s":"c6acfbf8c2858a89"}
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