Marketing
October 13, 2020
Spring/summer 2021 ready-to-wear show. Image credit: Chanel
By Nora Howe
After the luxury industry took an enormous hit with the COVID-19 pandemic, fashion labels have turned to new ways to share their upcoming collections with media and consumers.
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","iv":"02dc850b7187ec10bf117c22f605117c","s":"20f10f60948171d2"}
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