Marketing
October 13, 2020
Spring/summer 2021 ready-to-wear show. Image credit: Chanel
By Nora Howe
After the luxury industry took an enormous hit with the COVID-19 pandemic, fashion labels have turned to new ways to share their upcoming collections with media and consumers.
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QIdZ2zKPxy0g3zN6PwlMQRFkvGvRvYuw8sEFplUOJCyoos4wW1Z0\/2g+b6rvi0OyJZgJZBRDtdXIkHxgZY1y0r3wIGZj5b2TtWhQrbvEwYwZZcwbZh1gf6i8lfyQwQu3jmadyeEq\/6eWp+0tiQJa9W4Ea0kiG7ayV9\/aq\/5DO0PFc3GB9cU00DhH8QRG60V8xeGag5NMlatL0U4mlImezwxKKYjuLG6rFeQxBj\/xwdeaIxgqh2y9xrp3Bwz1m0i\/3cakSt55NjFk2QzAmssAV++US5RMYW5YuubTn2ySfAm6R\/onJkdQpkD+BeSECKKQqZ2RGrv7+2EFAM7ZFjeTBXsYfqAsiwGi2ZOrUW690d0aMOxVObgei6veabz0VkB0m8xlzTMPbYVa2RI4RQUgkHF1RaxCKEs8Cl9Hq5WTSjTfCawL8FfC539r1NliLBBez3xruamvzMNXj39wST4CJd1QRCOhiuuEMPh\/\/\/hqXx\/DPF4+TfE7p0yDHTn9hKlJlGRzvyHpYK5rDoZt9mPYkdcvBzLj33wm8TWRGDz7lZYov8Z61nQs1wPmfITupAoVu5RkV5BnooSWXbSQscaMBV0+mI6XinH54UcCi1Towcy4CFfAws+kuM2Nq\/m3DBUhKIjkuGZvY50GbR387tSRGG3LM08X51E5E\/9NcxmA6inrmPxtD6vtYqoc9kyFVvPfWyBQEJL8+TJrGo0MlkfsTm3N5aD1ReXKF8JNoEBrfPbARKmNVYUxzVQ1IgG7R0sSON6TbOgg2cQ4mXd0c0dDevcKvNSVoiAteeEVK9lEPsyGbIqeF5jPiCH3AO0zO2ap8v0OZH\/JP61X5wUnYW1ZeiA7Th6RaLOFX4vLTDTNk2wz8mt4Qq9HYMipWO3fo\/6KV3\/I+NTmu0JZ6Y1rdtMFJ1wCOTMsQC6FzvvaSUlCI5EI4y3jVt8FLjH8P1jenewt+NcGLUFoB4f1QCFQ5by3E23Nk3sV391qr4sxQvFjwpNtp3urQJKypkNQ\/2q8uNvq3xB9LoO9dSJ06+4ZWWaMMs3eChV0sebRRfjIzYVZsS8kwsnpzERi8Mdmf0YEV7GtU0872TelaONuQp4Q9ieRp\/TztSjZGYSuW5xbCo17JWbInvwrUrVcFBq4Fmx6NGgB9MGwFDdQSSvZ+ltJsqWwdMMOFa82aqmcbF8d\/KPdQOSyL85iEsbQzfM3+Ope8wcqZh05BEwvsDYarywwSrH8UOknk0c8eeZuktDMdRjoZ3EVdnC5rkOwe3R0eMEq34ViyVtbn0Wf0RPitZOYY7EkUb64uw+M7+85wNDOK9zgbJ\/Zkm71c0\/cKON1gPSJ8gtoloBVERxBsmh4RKewmEaLne80hkzvugoP99618A0yW4VtNRX2jjBK7POw2w7vCi+tvpKAAofXbOtE2GizTWgI64MuR4lGF58uKYRRKx8fL+y4JxtZEwlnsnYU16N7egjGzk7dUrjYnF30gGzAxv+E1XVUYUnhvMLDETWroZaFKzk7BFRgOqGJSJKR9hcUPzHQLHOivsnkl8z2KO\/PKU\/3XMYIdU4Vn0mKaBB9ZjtdaHhQ+IOOflawD+xK0mkzf6M8o7GwCPqAzw5VZDEQOzcSZx0Kwk3hWNLVbSrhqkl4PereQBoQraDvFdSIycj\/VsSTvO1+uUuvBQDLL7cA3dVKBnSa5hXyyZrwQ7fG\/GdtGt0lHrpF9Wu4LjgT8gG3MLf3UYj\/lTV8M+nfiLrJ3VpEFk77baQbvsPfjwY9Sr3ITH\/9YIdKVmalzB6dQBs\/o+plLWmpCDtMObMyKBBvmBdo+u\/kcTBTbIlcN4T720EJjamHCGAnf14lRvB3eLTAhW+WQXAzDvBhRzAVQ9l0aWeJUASytB7+QjMxx1LOjx4n7+9zcnHvFuzcCJJjPw2kZ0t95HRHpY7\/fHNpDGf38JTHX5CvLesOj4BDtDYj1YZT0ItLIRNf3ZjusFYcK9fJMQoaj6WmydItWCxuGoX+ic3t3S8zb1DS39QlR2imrz+ZlR3k+b\/4VhH+dYCregBdtoFWx6ktZZa3P3hdbOR5GHp9TZHlBWRa0FoFQG5Wu7XroH+x8RKKEBY31HiTPNcs8j+SazZ6\/9BDpOi5UMJa2tmiE7BiWkjMmPmkMGXSMbZFN02HkCuPhofGAma7nAe5zk\/Cm\/IONhhWjOTdWdrwP4ubXnnqwcrrtFs6T4C2x4TECJcqXrWG9sgrpJ+NtUFOQEcnjUN34W4v2m\/IyLDhUCMHy3VfwlGSXybVy8BuRS+UYGnDeVKnLJ8vD0TKSP2uGKBecNW3eWgk\/nUQXTueEhJsI9ujERsxQKs3xz8Xc0MDABEwFs7JZbjlbzPXMeJccSV3M1dPByuI6XlBFhkcDCPi6XpPa4MmjEzqTLO1u5h62wYtzpH2n0IoxduDXh5zf6I45Sga51rwJGfcjiRsW3iQcpk5DROfn2umHzlEb7jnmSfvJU\/4CfB2ywK\/gmNXf5gYB8\/Jz+OqkY0IKO4F32Y1Y7Okf8CvKCBPeVMd6\/HDhmC62pW90if\/K7Bauuaxi5lUXehWe+PPLCP9gpgstu5+QQcK4C8FtWqrn6wUkgC9WPZNnfZAkry1hAkNi513rPz1vgtDfbYcAUpfXl80Sq55gGJ5c9LEtwEq4ackHI\/VZimHdl1sx2lbyjJTPAQtdXoNldVWWeipL+Zc3bp6uNMF1CXVhZLfioBxJ9zv\/q+hlekc+y8ktZSubXOMZoRDBJXj5RMkfWInIZBgG\/tFcVs0zAC3bqDHh21We2I2sdmedoXuBc9vx4FuQrtsFMnga20ibzdXy\/JGbfoODqR24a8tvkbDmNCQApiiMuoh74Qtt2Kf+5Q4DiO9Ke2z\/eIlretr4Xeg8FqJiY192c6y40ibeVN7ow6rsgCNNb56\/BKtcwxWd7d2Sulz0nPI5M\/VU57R88x6Obd+DS+W5X3pMIsLaeBcbZpO6m8dOjpndrPiJccf8IwXuZVVoa6ZmwP6CNscmxUPMGd7xbAPircu6CwEM98c51hu+GTwwnZSGoyHl402SDSD35kzS2nGfsZVVeYN6qee\/XwmPLLvoCCeYMTZP3UoqrxIzJonlT4GPO81cAivIHt1CWyH7At2S18L\/bq6OhbIwGwER41LF94MBOWoi0Z2Zs5tpZ05Rq+iHIgCB8olQmripeNe3cxnKHteal6bFBnvg1ZKpQUmrJOMQ47MkUgLUP0fBL2NssgmnOhZSnrO0Lao+p6wCT92Z8mrkTD43QydbrPD71xF59FUsa67VuC4xoI8uxvouFQDtRrxlVHslT1nN\/euXwdxzgpe2UHBRhY7\/TWJx3dhzeEeqHWirqgo53rqtShY6XP8IDtByJL42isZHpbLlrmUjHA28SKlh3W4htXBXRH\/w6WjoqkOhyXjX8gJ4KWl5SH8dVZHlFyZAjFdp\/cSplnHJryd0M177i4zyoV0n2kjn9vRU6CXNpbLqJ269wTGlHn1Ypr4bXua5NId1tI+sJUZyVUJAuiu78bYxXLeggsO2OQNyIZseUcD+P2+XirlRjLQd+RCxhcih\/+mUt2SY97TENxo5Acd8XS\/RK2Gv1NXy\/pBJoujRhX5LyT3lCbgqcWYmFaSOkOYNvurYC5ObzU5bY871IDm7pfp+lkUbFlLNaQI5jAajvCvJweN8hJMXii1Su8UY4\/DzHdjLD\/nSJ0N29trLz29B0ORM73l+F\/PKIXYCaB1tqLNt0Om0E32rVELXyD1AZX3QRANV\/Cf0rk+bjnpgyFEGObsghxZhlOd2\/xaQ+mNXNaIsaWDoitx8aETT+v04J8QVj4OFzGdKYX25fnq2M+78zINSIAReHjRFL7ph8fEOMDsuYWxnHmXeguZZyoq1grce9lp0rfiGSOtg8d67RD+9ys4qMVtd+zsMqNZBnRKBk5HIuHAKT6fliR5JyYrBmXhVJTlCQHFtiBV7h7YPh1YhvL5NKRplHQW3i2wCPEohNOdR7kes4dQQgbBV\/A5rGDsupTUdVD6IE+6UcBuP7UUSQZt45yGiKG6JuLnAW\/2VjBhFckF0HVK+4cnLzQzb5f0nA+K7do2fVuIsayQzyVSR1btr9KeZWRWg6ScYuhXIRq\/tcOYAzc4dm0Dx0aKReMy2P0a1cfNpvl9CX30uSCNVDvyePuwPo0SN0WAa3vJ6VajspBZSuhQuDj7kcgIzvVmWqczEkpbIM25ClXNgyP8+Y50eMqHrGDkc2LabUo\/tuCy4S2wBa5wRsdM1CrEuutBCaWgD1dylDpZ8z02gbLmAe8cF+GELpbI0mq3Pat1ytcS8FJmL\/w==","iv":"0e67dc56ae63cb9dd1018d27c909db90","s":"175e72cd4a8daf5a"}
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