Marketing
November 13, 2020
The affluent Asian consumer is more optimistic, more resilient and more loyal to brands that showed genuine concern. Image courtesy of Agility Research & Strategy
By Sarah Ramirez
As Asia continues to steadily recover from the coronavirus pandemic, luxury brands that continue to invest in the market should be cautiously optimistic about these efforts paying off into 2021.
{"ct":"+Tn9A47mkfnnrGx9ncm2p9HnfXQ79Dst7\/SydQlOMq4VxjMWeicCTjkfurfE69EApTXchhRQNg1EBBs5kvjE15OTjV+n9WYIBH4jkIkVrM2Njdli8cVMI+2PjoKAjYZakYnEBAbu\/UEe46C+OmthslIqLwBCmB2JSJdK1dojw94e+HnXYBCCtD2d1P0JA2++hMny1nFrWnZ1vO+5xfyFYe6mTo6yMMhGCddbCZxfEuTboG1p\/vJ7w3DP+y4laoYIn9hGvootZ7JPAb\/EBbK1Icq2T0O6VmX11XXkM7NctHUOh+TyI2QHbKD+MJXFuI8R+PHPLxBs8iFsahV8vD+RORW3LRRm8Zq9DV9z8E7c17ZMkWyjg6Md13cYJ0w2WuKS1Gvphpp+9PMk2WJWFuQd6XTmaE84OuSZL0lWvkRt2Q9Xhg0bexsUJCzMictHW0SsEDDXX0qgRSdZAPQ22DJed5ZzWiNcizqgnNFcNwn\/vVohHnOUHdrM6RDcbhQ3nFAwuEAqwL8RkNvpP5YcK58+gslmUDaYKcXiArUVdknlUitdL\/JHSe4+XJVJoo+AU9t8hViVfohaIIQg4K\/WjGUHm9Oj6ekk0JDuAbS1XeLz01M9teNTm3Vwph0lcpKwJq6WzZqP8\/BqyJoLAsGW7jfnnmVNnOsGrapclN\/CTotryvUOnlIdbkZ8dtwM2jum69St3R3wlCvE2XwlWhhbOSPlUvAhFp54JZwVEA5+NsdeqCaJC6+RHqO4f\/eVR6La74Ojv9Chu668y+PsoaccetlqkOBIeBSJqSGOiKrrIOE5h5R07Y\/1NuA8X98M7X7FGwiE8Q11R6zbg4DICGcjFAHELPbrVhCJraBH5ZDNxofsdWDElxB\/9X1AAka6HsR0dZ2\/OSxiiI+CBn4Nzn2Cq6LombbowiaJMXdfkTiqEHwpzAuXoPdE3+AIEqrpgA102gCN2S79GB3oJeEMK5AcjgrDMu8o2xyZQ4X6nsmWVwnqxdsWUuT\/zVBSGtGK8lo2jJBkVjPu7HvKOuVwMn2xH6sF3onxi7zBC4w49RoiHWaK\/yiev5u4CYHVzjJifrKeLZyT16aq\/o\/aBXTCoBEUobzSlKWa6rty+P9j2CQxirzmApaSVN1jXLC+NO3OCHPbwczUH22CiVsbiZ9\/8QKZwWMyGf4uf3AceOyWQpBmUFnjKoqDu0\/9zUDnA\/NUQfxdv4im6IgXL0e+B5PARwBrQC3h5bmlITBQbPM3hk\/HtiaJnyUg9xRILmznhxTFBoo4GEf8nuDlksHX+u4\/G1rB+rxj592bffNgHIzLSwregf5TJidbhLjOEP5e\/I7mTMgEcZESaM0BKU+\/A8B8iGiCVPRMQplDSp0UfSV1sEBGTqQmPgAzVPXaTp9VeoKXJxT2Gsdo6wC+PF30Iw5dz3hhvMD2Cqt42kz\/KTJ2Nhc6o292d8OAtAJB0NfmWwrMWh4JzAGESEQoqgVUpohLYe2pKzICdnu8ZmKwipS1OfsR+8vqOMspnj4jGxcr397isRy4v19PWmjlzxeIDedNhXt8veACJlxgQvwjaX\/J2wvkUI+fx5jBcce8Dk8D1cLaamOPeGLndEyg\/Eo7a0tDT3ICVjR\/DSzRH\/HgfcLOVr30tTcoC1sCFK5wwyxcusvGwI2GeuzhbpolrGmc7\/5AzhhTl5EFQhe9iAnwm7T8UkaMmzyPxtnaQH9Stg5GZDSVTyKn8qaMToH1FLHd9Pp+IiqXBmLsNBrsJ9T\/AzYfREuoxfBcEGvzCvnhSjnnRX5E9Y0\/cLkng0vchqQ3i+olm6xsm58UrQ\/\/4eQlSBXEMPcXr14texm9fTU0J49EwNJg6iYlqeoMyMO2f6NO2mpznTJS3ztoGV3K64on4eI6RY5OrqFYTZzgiUIGn+rdGUTDeX\/Wlz1wtaMco+fKTmYxhgTAxoZ+pKSMaHuxVKCeiT\/wlztfGnCas0LLf402GdgQuairGQG6scv\/ONjzk22oY1scqyRxy74zIte8BGpn5HmcRuIAOM5bP2Az6ikjMpz7CmuPsVBci635QsTXlFi7l7Z8YYcSqqNScx5WFCrZCPxiPnaEOEphGe79rDt1oM+ruMMoSyWFk6ZFd3rRm8bs+ATj8gEMxHlXYIguJDhtL3Y7aO9f0JwTPUVjAg9JtkuMchbIHpjjGBKwd+uRhknBnolK43OTEMtPpR3jBDLT0LuI+gFDBUMqys+E+izSF3bRRf49Pg4RdPl75YjmL0jBFaCF1S6\/U6sZtq\/P6ITjl9tqsRIgAEa2T8F5olIko7OkIlGj1Vi0Qq7NT4VgGPWvjTICYyG3RELiF\/146akA1Sl+6JRc6FcxFQxLsh5tDfqUmbGm9yOspUJ0DugEweMw5pYEHrILbrsjFCWyvqGeIFcAP3mFBjOH2wGd68bgUs2Brrj2ODOBWXa2SwGW7CUbH6gx3zMMxgq0br4iZy0NYL0AS+CiD66Ufj0geuOR9krjG7UyFX8aJz\/d4gGPg3CYr656Ui2I08rFfJGgigfU87FCwEv\/EGXDsa314tv6jt9\/1FhIaKd28LFXy+zQwI3r3fsr35zn8DCNflvGaEH+fXU8m97CyR1j29SnYcmfrogjpZCYjpiOMivPP2A8qSdxNMH2I\/dTB8WZrDOroZpujoOUQiwNnZUqKd6fMl4sQRv3tL0oFpyHtkr8ucECIdfQhvqMmT3kwWwShDZ7fnU5c8NErVvkN9ZhKNWj1LvXcYbZ\/fWsv9\/Ntvu5x8K\/Ct0YM8FlmPIKhWjNQKqOIwARLKfVLuVdfk4EqI6HoGCWjAQywhp3O9puI6w3s\/wnzQSgbXQePHSnpW+etonFbtu\/GEA\/V0wi85\/LKoUyguG1aLXgNchKRBLCsWRwt8\/JOP\/8jT+BFjQtfx9XTUmCut34p2a83v9UYr+sR4DWuFTxfwoTJ21r\/jWb4\/An1P78c2nX3taN1QLHkho0VuznwDRJ2b0Qsm4jbjAmjhCGWGaKricPcFjPwEyHTEN+jDNqmj9QFs8U+NMkowu4\/9r3Dpd+gimbk\/fWcuD7+jINtpb\/sKZr8mvLapQRG+VfEMYwijcnmr3X8FAB8BG1lyrQg7zGXEs97GEVklZ9YO20L7wEMRfRaVm2cqkyofncNkbxoPFHvmeDDaprirRoR5ebThQcv5vKiSVcHgmk0R5j+Y+3WIB9ywkD7jybMtN7qTQ3aBfyaiQ\/fxDvSqTojdPXAIHbZ0iUB0hKITTujRmWihEd4dQDfDzG6oRX97sj\/ZwdbjUKTfj93G0\/Zy+VoHstNXKyim4vb0Bz60mH8t2KPoEfR87CJ+uqSdaN\/dvEyrjdJq3wp4RcmQmn\/4mQ5FJSZRxH4Zi7R7z\/205eY09xpcV3o9uha1u2xwJvQPuVLLXKFSYPIIERZodyFELbey0WLnNqADjOsAlEpxBfb5gVMWpsM+TJ07Pw034yCL3dz64z7bcNXf2vXBE2YVax6DIuwuOC443tcyb3zCYGlMtGmf8CsPNavf0ffHjaaerUkXo7\/3TGWRBYZiUwj+iHhOr69CGmmst99InLh0nsN\/599iqXEIJ3DCCpziSCzcZxYSix8qW31at9DtBQ6GYjgU32wCkWPUfgNFphEPLcN6htgO7xotT0IR+zjaJGBTjZgC2jvhsMw9tVj6ZljvMFHw59bk2FHX8u5FwDld\/LulRMmdSzOdJHckrNEw3HRSFQL8vxMCSW0hRXLLWk+Lzuzja4uPniDDwCCdGhGuIU5\/VMqDxpKe+6o01LNPpUVjPOfvLDFMPxCY20gzFo81hlnz053V8QoQH1oANMuzjEmwlAm8M4R\/XcV4LTXEd2oS3b3lrvZrXTGPSKT41HKEPApPLDD3zX7Gc5vYYh8PC90vIbA31m95Mhh8tqVcS6TEBkKSt8IPSTlOwM29D71kSrhdn8\/Xi3t3BDJ\/2a2N\/\/btvgtudYB5mj3d\/j1l3JkNty3R884IJcWnJiXcDDOKK08yt8DYnakhROXd63RhAi3+wt0hfLXWcKBr+06ma62rBHeRYZnnVigwS\/YFhHCopuhzXe5+omSNTPKw\/y5iF4Q7CUUm7j8gTN2ul20n\/NQuTUoWRsSZ28vCAUlFJUKruFGlykG\/dD0o0d5at2SABLRR39aawfwkczcU6P3c2PPejs5w4s0qbsUZqSFBuEOT9ye3t34oWxFd4d6LBkhK3XbMucVHjw+DGB3kw9NCIwdOaxVvqMVj31aNB2QvKAPK\/DbJuitUvKHYJguqfzx9HYG186EDfZS82Y\/N66NTQF8PWVuwQX3kmUdIPZEZVMHF8pVCUSy+GRtzl17Fvym4g+u\/39pW5i4zhpCP6uT24FUnWogyin5riHz0NEW\/FQ+0d81tkXbF8LMsbX4YOtVjPKvaUdpAFqzmLs6HTWgf2u3IeHEk5Tt+r7NFhlXcd6lSBrjuN5fclI4uArsDb01jdDIoRXOh0M1LetlY41neGrgaVUrnNVQiuBacPrStYaRsGPzPCxmf4QFNy7rRbSq297RK7LRDY\/Y+rmGr04Aynn0+sM8\/MIgp9UZ9v3bU61GqqJa6vpShSTkDn5G5IeByXkzu++fiy0tsmDXSLioyATioUwEClsKvSHPqawolthVP1mBfCal5tcvGAmb69JLYYNyhun23Tm4xq3rr7smTi3P6wk8nxuTNaqrbIx+VFuxs2RFy\/su\/QCLwFo7PGVGHOKncbO4cr4K1zUj4y7jZB5Gj4eqOwEONzzfqWiKz9Tl3jESPm9\/2b7kdQEqwnJI4ss4qzoSQAGut+HkJFFt9O0sfcJV0aKVdX0iVgomxneYSo8jRUkbKRVwfxJAzn5tv6T8bkrqsEfEc3qtFxT5oo5wl3boImZn50VdSv0kEnW4EVZBR0dsT5YVVkGv90ZRNm6yDHwo3yqJwQc5oCWLN9s\/sPfqqFuWBNlUhW6r5NDekwbVGZCFuO0gN3xRorR44\/kZcLld4JlRO0Cj0Tll\/cojkQ5OrHGvIpaDSlcdKBCqWG+eI8AAvVGzADSlEiESHdtPElQK1\/T+npZ4Kfp9T6luhYwShY5\/AAJ5R6J2ThIkE67I8fy7rx3terWiDnFanw6OM\/9mR9bJ04i56ahvmRfQ9zLmIC7emolEsrCFb0U1OjMBvVpKEuK9TlkyCKIce\/QC8tlIYWOq83VlTdBLWnqZEvq3lflHrfmd0vusFtPCRR9geI7fV3+ylZIL8m\/bMxf0xPiD01dZcuw4+4vNoiCZJJQaj5ses3LiMkrJO+d7pP8PrjifyAibw0Ro+yJfOFM6Bf6hRWu5pPrmO\/ChJ0aRJO4lxylm7863E7NcPDuT7ziQSBFRbMF02lb3Chm+kMrlDE+ooE+j3m5autQfm3QRJUVGOXCjaIWiXem6hjDkzpcUh+fF6CjxnAhRiIgGsHsjtXhxP085LX\/iac\/NHL4HYlIM8a\/5E5Sit+1gQGX31OZ9sVYJzPtbCWgNQbBkhDcOHE5H6lJFi+PSD8lLxELtFoutSrDOBCHkCneWy53dt+Wpe4anJj6n7rfz0\/8Pjx8c7Qbk1FiZhuThUg1hMCXRS1CyVGAweMMKyQb1bJhckw0M2YT9UWlKiM31F1ycvGr6oXzMFasxD\/gxm4lLX9Hyl7jhOpgL1W6v2bmYPAHSPwG\/Mp+7ADC9XhAYMScHrIhCogtT5Lpgs3Onk4QFRXwPYvnWnyrtd7xqaBHhBLC4XI1p5DF+yuLSQVPjG7Vs28Fg17I8jqCaYdYPAHfCJ\/rZB+kk4QtbaXAnuDi1yjNgiksK21DxLGYMep52Kljt7WX94NHmQ+iGGwv4wZIj8GTXwEtJHs2qJ0aCmViOo0XXpk2is6vMAeEfe\/iABvs\/tvNkC9am8MrV\/zSHh\/+fCwGd8niaE2eACORMCXqRaWmLC\/8N22MelpZdfy2p22ZS2l\/kiT1ooJMiuX+at1Kac91l+0\/fje7GhKaNIzFFRsAnx935MuJkNW8CooXEYAstKfv+sqYz\/9r68jOdQ8y7+b71gEsvI8hDg8lsjlVkX43w5RZMrPYONU\/t34fVAP2LtS3jNhKND9ONBX5pinI3n+oElcSJ7nwlYW4c0pmVie83jwD5crbsEshgrl+BHU19eiL4FZZeOkKTwv1RFbckWG\/C1LvQ\/vY1qQM4RaOqeeWrzQzwNRaL+OYJKxjQOXPJOOEtVck6XUzrNjI3ap+Rgl+In3Ax+X0zzwag2fI2VTy9hUwgWR7zK0cNo1wVIS+KpflR9EhMKO8iuxfpI8vMmZmdzny6fUMevnSPZoU3gkP3rF3lsXSJfm\/5X2ojnGo4kxlXATgT5u8I51IzN6NaavEGP8tpASnD43sBmc1xn2txramVHJlCpS\/IYKVx+Fd0gIT7Az3CdFMJdNJepZ7R0EbFlY7qtUlZ\/zfFgStByc0pROFKBQzyDEE\/ANAXz\/infW0nLPHEWJXCu7S5LT8PqN2IeEpU1jTHORB9r\/bR1ZWxwGiiPEwzXr3xoHTjmpY6lZOIfZ9sptLYYqlKYcbphmUGt+fl\/XFtg3Z5Mu2ZDHVL8Yy8KxTJrHhDxthoAGY294GYoDsXnQhQl1MEy65iHzGrW6+X95Ors+QUfpyCcKJTpIUhq4oedkeJ6bq+XIUDRjlRkz7VhMvCak9OwnpDPwXaRZkw05mNz0vrA40bvBEM\/SvGf9X62ahc3JP1GsjVI5oMfCNA1A5gUQX\/GciolS0XNj2HKAHF5ES\/CmELcagC+TN0\/PwTPjGKQdxIL\/loQQaeNfMVLjP\/H8vdaTWCsnGoqfy+TiivtV4RhAG3Eyz92KOVFzjpIpMGQJEzCr9pFNSwzd6eokKltNRL7j5TnaGxrTrJQsOcW4p0Py0My7mFnAH5PkNRpVLTmJtmtOX2WDRJ++VNTIUrRphhSdugUrizrRA+fq54hfi9FGKF+iMeE9tyKzbdrQINwYdN+jp94xyDcwqq9HAvGboZwzqlA+TulukCCtCK3kezJYe+L\/sDlRQ4ruZROPo\/vgyE1ZklX+igtPH3FbO6qZcfGULT1CJhl+YQY5OenNLaa6p85QFs5K9ICkOWxCAbN1g1mT3jk20hgpUPEuV6ZLXPdvjSQiioHg4DmnLMJWYisKyCk6j48awGm9lxLYlbh\/3L8pAOR2Vm649TFCxpS4o8lRpK6sb7tiIADBErFcr90k7fzE2u3eYG0S7Sz7hP+Nn1nTY\/ecidfIHJsJ9Tof98SQOb8M8","iv":"3f6b6554a1ea7c329192402f5c5624bf","s":"2fcf6715d6fe51cd"}
Share your thoughts. Click here