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Feb. 11, 2026
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Retail

Is mixing and matching the new code of luxury?

March 24, 2021

Despite their varying motivations for buying luxury brands, Chinese consumers love to mix and match labels and styles, creating a new market space. Image courtesy of Gucci x The North Face Despite their varying motivations for buying luxury brands, Chinese consumers love to mix and match labels and styles, creating a new market space. Image courtesy of Gucci x The North Face

 

By Glyn Atwal

If executives were to probe Chinese consumers on why they buy luxury brands, their responses would most likely confirm what they already know, or think they know. But are they missing a bigger picture?

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  1. Top luxury campaigns of 2025: Bottega Veneta, ‘Craft is Our Language’
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  3. The Peninsula expands motoring adventure to Scotland
  4. Top luxury campaigns of 2025: Luxury Daily
  5. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  6. Estée Lauder Companies raises full-year outlook
  7. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  8. Perigold, Olivia Palermo announce design partnership
  9. Tiffany & Co. highlights HardWear for Valentine’s Day
  10. Porsche, König Galerie give digital artists global stage
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