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Dec. 26, 2025
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Fragrance and personal care

Size does not matter: The allure of beauty samples in China

April 16, 2021

The beauty industry has long relied on samples to hook customers, and China's young consumers want innovative ways to try out new products. Image courtesy of Net-A-Porter The beauty industry has long relied on samples to hook customers, and China's young consumers want innovative ways to try out new products. Image courtesy of Net-A-Porter

 

By Jiaqi Luo

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  1. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  2. Brioni launches anniversary capsule at Bergdorf Goodman
  3. Veuve Clicquot debuts après-ski activations
  4. Dior dives into French Riviera with escapist fragrance
  5. Audi propels Santa into the future with electric sleigh
  6. Hermès showcases the surreal for spring campaign
  7. Pratesi continues retail push with new Boston boutique
  8. Lexus turns LX into full-service glam suite for experiential activation series
  9. Bergdorf Goodman unveils vibrant holiday window displays
  10. Chanel unleashes ‘From Dream to Reality’
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