Retail
July 7, 2021
Post-pandemic, retailers have replaced universal approaches with personalized experiences and customized products. These are the four best ways luxury brands can localize in China. Image courtesy of Nike
{"ct":"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","iv":"1bff20774806966fb1ca54d7b918c69a","s":"eef116aab2430a80"}
Share your thoughts. Click here