Retail
July 7, 2021
Post-pandemic, retailers have replaced universal approaches with personalized experiences and customized products. These are the four best ways luxury brands can localize in China. Image courtesy of Nike
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","iv":"cae5eb61106014b8afb2882ce9064576","s":"d47bdd2a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