Retail
July 7, 2021
Post-pandemic, retailers have replaced universal approaches with personalized experiences and customized products. These are the four best ways luxury brands can localize in China. Image courtesy of Nike
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","iv":"59070233b8a5698d11e914364fe8f753","s":"34584dcbec3b05f9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