Retail
July 7, 2021
Post-pandemic, retailers have replaced universal approaches with personalized experiences and customized products. These are the four best ways luxury brands can localize in China. Image courtesy of Nike
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","iv":"46839b15d3d956f36c57843142f8d1f7","s":"bd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