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Software and technology

What Netflix video games might mean for luxury marketing

July 20, 2021

Netflix’s push for video gaming indicates a shift in consumer behavior, presenting new marketing opportunities for brands. Image credit: Getty Images

 

By Nora Howe

Global video streaming platform Netflix is eyeing the video gaming space as consumers increasingly turn toward interactive digital entertainment, in a move that may further encourage luxury brands to explore gamification.

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  5. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
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