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Software and technology

What Netflix video games might mean for luxury marketing

July 20, 2021

Netflix’s push for video gaming indicates a shift in consumer behavior, presenting new marketing opportunities for brands. Image credit: Getty Images

 

By Nora Howe

Global video streaming platform Netflix is eyeing the video gaming space as consumers increasingly turn toward interactive digital entertainment, in a move that may further encourage luxury brands to explore gamification.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  2. Kering Generation Award X Jewelry returns
  3. Diane von Furstenberg named Icon in The Time 100
  4. David Yurman selects finalists for inaugural $50K design grant
  5. Stella McCartney films trashy tale to inspire mindful consumption
  6. Sotheby's saw record number of new online customers in 2017
  7. Presentation decks and agenda for Luxury FirstLook Jan. 15
  8. Special invite to join State of Luxury 2022 survey – respondents get exec summary
  9. Yoox, Amazon, De Beers, VistaJet and Rebag
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
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