Marketing
July 21, 2021
The rejection of capitalism has fueled a worldwide YOLO phenomenon. Now that it is gaining traction in China, what will the impact be on luxury? Image credit: Tiffany & Co.
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","iv":"25d619cd48b31dfbe352768dd6c41913","s":"12deb3f0d636ddc5"}
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