Marketing
July 21, 2021
The rejection of capitalism has fueled a worldwide YOLO phenomenon. Now that it is gaining traction in China, what will the impact be on luxury? Image credit: Tiffany & Co.
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","iv":"ba1158499eee7059ac23a65769d6176d","s":"fed532634b031e65"}
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