Marketing
July 21, 2021
The rejection of capitalism has fueled a worldwide YOLO phenomenon. Now that it is gaining traction in China, what will the impact be on luxury? Image credit: Tiffany & Co.
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","iv":"aaa9a713663efb20380d028d171cc3c0","s":"8558feb9a37178fc"}
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