Marketing
July 21, 2021
The rejection of capitalism has fueled a worldwide YOLO phenomenon. Now that it is gaining traction in China, what will the impact be on luxury? Image credit: Tiffany & Co.
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","iv":"01507119c9bea923f29270bc2db0cb9f","s":"9b2823e57dfa9e1b"}
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