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Feb. 8, 2026
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Fragrance and personal care

What brands need to know about China’s patriotic perfume boom

July 26, 2021

Young Chinese aren’t just looking for novelty perfumes; they also crave scents and imagery that evoke a sense of their Chinese identities. Image credit: Young Beast's Weibo Young Chinese aren’t just looking for novelty perfumes; they also crave scents and imagery that evoke a sense of their Chinese identities. Image credit: Young Beast's Weibo

 

By Jiaqi Luo

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  1. IHG dedicates new ‘Fancierge’ experiences to rugby fans
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  10. Sotheby's saw record number of new online customers in 2017
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