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April 10, 2026
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Fragrance and personal care

Fenty captures Rihanna’s voice to sell her new fragrance

August 3, 2021

Rihanna is releasing her first fragrance. Image credit: Fenty Beauty

 

By Sarah Ramirez

Rihanna and LVMH’s Fenty Beauty has unveiled its first fragrance in a unique online push that relies on audio to evoke the spirit of the new scent.

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  1. Louis Vuitton announces Regeneration 2030
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Cartier, The King’s Foundation create fellowship for fine watchmakers
  4. De Beers supports Desert Diamonds with bridal addition
  5. Mandarin Oriental refreshes The Landmark, Hong Kong
  6. 62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
  7. American Express cardmember spend up 25pc with improved customer experience
  8. Gigi Hadid fronts new leather goods campaign from Miu Miu
  9. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
  10. Lancôme seeds longevity-focused skincare with 20th Century Studios
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