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Dec. 5, 2025
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Marketing

Everyday social media users becoming consumers’ preferred ‘influencers’

August 20, 2021

Digital events are not going away. Brands such as Jacquemus and Fenty Beauty are keeping influencers engaged from home. Image credit: Tribe Dynamics When seeking influencers' opinions, consumers are attracted to the authenticity and genuine approach of everyday social media users. Image credit: Tribe Dynamics

 

By Katie Tamola

In the social media age, anyone can take on the role of influencer — which may actually have a large payoff for brands.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  4. France welcomes first Case Loewe location
  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. Sephora highlights the integral presence of Black beauty
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  9. New film from Moncler marks return to Winter Olympics
  10. Balenciaga makes holiday statement in new campaign
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Presenting bespoke models, Bentley tributes ‘Dutch Masters’

Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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