Marketing
August 20, 2021
When seeking influencers' opinions, consumers are attracted to the authenticity and genuine approach of everyday social media users. Image credit: Tribe Dynamics
By Katie Tamola
In the social media age, anyone can take on the role of influencer — which may actually have a large payoff for brands.
{"ct":"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","iv":"6cdbc4a5b1f3d3d89e465e5949be0b08","s":"df52b338b956756e"}
Share your thoughts. Click here