Marketing
August 20, 2021
When seeking influencers' opinions, consumers are attracted to the authenticity and genuine approach of everyday social media users. Image credit: Tribe Dynamics
By Katie Tamola
In the social media age, anyone can take on the role of influencer — which may actually have a large payoff for brands.
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","iv":"99b126abcb43a566e91a3938e4663ac7","s":"c4a40dc33de4c65c"}
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