Marketing
August 20, 2021
When seeking influencers' opinions, consumers are attracted to the authenticity and genuine approach of everyday social media users. Image credit: Tribe Dynamics
By Katie Tamola
In the social media age, anyone can take on the role of influencer — which may actually have a large payoff for brands.
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","iv":"5d298c250e1392e51758a9b01a2fc5e4","s":"87c3bd398a05e067"}
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