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Everyday social media users becoming consumers’ preferred ‘influencers’

August 20, 2021

Digital events are not going away. Brands such as Jacquemus and Fenty Beauty are keeping influencers engaged from home. Image credit: Tribe Dynamics When seeking influencers' opinions, consumers are attracted to the authenticity and genuine approach of everyday social media users. Image credit: Tribe Dynamics


In the social media age, anyone can take on the role of influencer — which may actually have a large payoff for brands.

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