Marketing
August 20, 2021
When seeking influencers' opinions, consumers are attracted to the authenticity and genuine approach of everyday social media users. Image credit: Tribe Dynamics
By Katie Tamola
In the social media age, anyone can take on the role of influencer — which may actually have a large payoff for brands.
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","iv":"48a54853be6e0e640f23928db80b4244","s":"4cf9483fe8b8564d"}
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