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Multichannel

Top 10 luxury branded holiday 2011 videos

December 14, 2011

 

By Rachel Lamb

Harrods' Christmas video
Experts say that videos are one of the most effective mediums in which to market products while simultaneously introducing or reinstating a luxury brand’s voice through movement, music and carefully-placed items.

December holidays are the time when luxury brands see the most profit. Therefore, a medium such as video could be a savvy way to digitally-introduce new products and spark gift-giving ideas.

Automakers, jewelers, retailers and brands all made the cut this year. These marketers have the right combination of product placement, brand personality, overall enjoyment and entertainment and holiday cheer.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Estée Lauder Cos., Jo Malone launch AI scent advisor
  4. WatchBox looks for growth in editorial integration
  5. Luxury Women to Watch 2017
  6. Dior builds five-story statement flagship in Beijing
  7. Kering to acquire jewelry manufacturer Raselli Franco Group
  8. Savannah College of Art and Design debuts SCAD LUXE research center
  9. Lamborghini heads to French Alps for women-led driving series
  10. In conversation with Hong Kong property and hotel mogul Adrian Cheng
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