Marketing
September 21, 2021
Brands are extremely confident about charging enormous premiums for their products. But if a customer does not feel valued, no luxury is experienced. Image credit: Shutterstock
By Daniel Langer
Recently, I was in the Paris flagship store of one of the world’s most admired luxury brands — a top 10 luxury brand known for its iconic fashion items and accessories.
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","iv":"b4c6cccb4a6cc8a60119f4416213c4a6","s":"9c9ba912b110ed83"}
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