Marketing
September 21, 2021
Brands are extremely confident about charging enormous premiums for their products. But if a customer does not feel valued, no luxury is experienced. Image credit: Shutterstock
By Daniel Langer
Recently, I was in the Paris flagship store of one of the world’s most admired luxury brands — a top 10 luxury brand known for its iconic fashion items and accessories.
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","iv":"62fc277100c3bae9037fa4ea966a003d","s":"514e97436909cea0"}
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