Marketing
September 21, 2021
Brands are extremely confident about charging enormous premiums for their products. But if a customer does not feel valued, no luxury is experienced. Image credit: Shutterstock
By Daniel Langer
Recently, I was in the Paris flagship store of one of the world’s most admired luxury brands — a top 10 luxury brand known for its iconic fashion items and accessories.
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","iv":"dc46225d47321e5d946c1eaf6445acbf","s":"7f5c3e74b7bde8d0"}
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