Marketing
September 21, 2021
Brands are extremely confident about charging enormous premiums for their products. But if a customer does not feel valued, no luxury is experienced. Image credit: Shutterstock
By Daniel Langer
Recently, I was in the Paris flagship store of one of the world’s most admired luxury brands — a top 10 luxury brand known for its iconic fashion items and accessories.
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","iv":"30b7011931809b75d810a3c62222d6b3","s":"982ec943067fd880"}
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