Marketing
September 21, 2021
Brands are extremely confident about charging enormous premiums for their products. But if a customer does not feel valued, no luxury is experienced. Image credit: Shutterstock
By Daniel Langer
Recently, I was in the Paris flagship store of one of the world’s most admired luxury brands — a top 10 luxury brand known for its iconic fashion items and accessories.
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","iv":"cca8aebc49c38820e249768d1ac9b495","s":"3d31d6fbb2369ea4"}
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