Software and technology
September 23, 2021
Sharky B is Burberry’s first NFT. Image credit: Burberry
By Sarah Ramirez
With more industries experimenting with non-fungible tokens, luxury brands are identifying new revenue streams.
{"ct":"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","iv":"e02c18cdd04f3f54884f4289e2b5b80f","s":"bfbc8ab5e146ef34"}
Share your thoughts. Click here