Software and technology
September 23, 2021
Sharky B is Burberry’s first NFT. Image credit: Burberry
By Sarah Ramirez
With more industries experimenting with non-fungible tokens, luxury brands are identifying new revenue streams.
{"ct":"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","iv":"4f5864e81b359247fc5ee05d8ede5b0a","s":"5987cde853cbc701"}
Share your thoughts. Click here