Marketing
September 29, 2021
Buy-now-pay-later makes large purchases more accessible for younger consumers. Image credit: Afterpay
By Sarah Ramirez
Installment payment providers Klarna, Affirm and Afterpay rely on social media to educate consumers about their value, but not every “buy now, pay later” platform is targeting the same audience.
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","iv":"7467b56529b8977589ec5b387fe06d0b","s":"d8b0e5dbc11acbe5"}
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