Marketing
September 29, 2021
Buy-now-pay-later makes large purchases more accessible for younger consumers. Image credit: Afterpay
By Sarah Ramirez
Installment payment providers Klarna, Affirm and Afterpay rely on social media to educate consumers about their value, but not every “buy now, pay later” platform is targeting the same audience.
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nvNl114FuOL\/7XxIxP8N2sdbXbPa7FnnBrD9Wq+4pnJQf3qv7P5Bdwc9qUdQvfCOzN0eudz\/XjRHan16U6j9S0x3ujyR\/LVZqC+lWWq8rH0ei3CRf4y6hK1eZG\/PVyV7nzoWmQLNDxfNVhgZ+EUzVlf5KhcAnMYLy1mpMACxDHFvKJCWcC7WunRm4F1xG7lb6Uh3kh7Ei4tWB0hMfVx5ORX8tAKm7n4KAuxdMYmGJ3ekx3F8ppmzOfU+BEPb+A\/a35I3DhChfvl3Wg\/Y44A6NKEY\/3x8b8yMUZPBBws7GSoELS\/Xt9rx8YVCebVFPNtV8H2mr\/Mlgsoa\/DQs07VNiijpXVAkpelvl4lQN2Vn7+dywSRJfxGi972mPU5duL\/mexVwyjjHb103IrfM15weIiPWWQ4+fRa8pcFwM46w5FUydmnEoD6xd5WTVNf4VyMpmoVYW5iQmTPzBFd+opls9wgbrB1Bju\/0kVnum3X49OSC6B8WuG76xbku50KvtIEjulUwQDUI+uZVU9H7JkmAbw4OfXKGpgMn4BFGw67QVy6i2EX7OsiDyiG2WUeAEbSikUKYJCVJf7v+DiPWy2cbSyS2\/1QYsIO8N2WpH8d1\/2SrvU2cFXQK13ovnWULmoK\/RfP\/h7VWdSzrx6PZVAL9U422jOpJ40SHag8mlTV+dwaZ7x18BghVBXblIDxxK5TMFDV2ZDnG\/rgBseqmKsHBQ8NGbJHVO\/pCVXQ4zGSzrZ3Y0PCcDQD42Me0AKnt26XkfTOSphraXpoWy5NKB8HMsAvhQ5QmtMZ3o+Kq+VddoAan7ltCryobkkoprcnKehFV5aH8yVenKpWMEqusYbsOHD55SdOG1PIctyYkCT4VqYueJ17CbucTx22CbLwCuoahdoyrtA4LThlLHN2Asmw0p1e2LMLCXYBQKLwir\/TBi+1CbV297\/1LZZc1NDvJGiNkIW8oSnN2EMfIdioBZYmSCw6N7\/EZb7dONlU+5T6rU21xhBpwAvVxqMQl8XDe+yUzhPKGgXw3z1bhzyF3U11AoUSWhkI0Gqb90m+Jq+7Rxc+eEIvPO767Zqm+Sby4iR6wlxFHNDDoXmQ57ugW66M14iwJIFKsCHh1GRduJ2juwzYUQ7pVBLRgrzMlTZUaR80HssL4bu+gILN4H1Mgnh+SaXkRtUWKpCyheEJdMMSaslkKvbDb3\/1ZUKMltuZqU1N7y+3QIjQY\/TbBlSmBFh1mNzECjAV9ISuYTZtv8FDtvsemx+7NcArLvmOU+c0pefZ+H5+vBBteYn0wSlK0+cUJ2jx\/3E7JZSLGIAMh2id6+Ff0xDA4kMSGp98S92lcH5axQtx4go6zOR9bvimOU9+s5cV9+dGgqYl1DKom1fwCAnqkGfY\/cXpsxUfHgP1PYS8SeTwPwEs5nXCVArrKi6CEA4sOctzIuklcm7FBSZ+xHVgVSJdopR7SLoJVcFrG4ZWQFtuBJgbPTpLvSIjGm2NrN+a\/hBpNVb+opA233FUD\/PzOPsd24pVbkQ7jir8JVGTzotAf\/lxm\/lL62EIV3NpK6tNeZxxXIrusfw7xcOOzkTwvurXlKmBsPdZj8GlJvBu1zu3fyckS82i\/eP2pjKuJqUumg8qhMg\/A9zsfrvLx8XtOZE+L2Fnet\/dYGkPkzvTOtrcf\/CB2M9\/RpiA9qLn4Yzm+forS6bJ0tLcsn5INxt0AzjT\/haXmwm6iIxlIVQVatSDuRmLV7hvFthjFVtFMKpGQnH2L12iQNMGAAjua4dx0LwVDezslpa+LMKtGh84MJRtWGZIN30JSkAEhHgl80dj1Q9M6XD6s35EByg0px5irwUmSKkKg86NCHoWs\/DYJiyoCbUdAHEzLyMXIYELbKRr5DY3XHqpg716C4gGLOLwlgPrI0TXI+3jyG6VYgme6zsdkhnTG7ZD7n0soDpMbw35subNADdF4eQFGAkFKyFEOZpHC0VUMB\/yfa5bZcbOVz28MtpbRr0ukBJYsBAVZeno0XmJuNul8Qjxw3e6cYVoKmSBj60Db2oG\/AkbOyIVNsy7huXuXFhWlOfXUuij3RBoWKJc2RZ0uwc5933Mp099BrEOUr8FGwCRE7ZdrCIzw4Olze6GBqJR0+NAoiMY\/OWmp9LNOQBqeAMLZLnYKJ95COGFfGx0qaRyz2\/KiLPVojyQyP3\/8oocSR79Az67MKc7mN\/bP6b5r22DvI1GqprjKMuXwG3ybpfbymzia1zLXzibNm4RSeBTJJ3km5Qa1gUfUWByGka+5\/hZxwypiGdTqXppPFQSHJepDMlcQK2wOS06cwIOrAUBL6CedBRlrXUltcVee9JtLkyZ\/rn3TZXd2CAiacJBxCbxrsndr4mkH6yp0UjuKaFXAPBWt0sbQHANHmT7yt5jBJAVjqRsgPtr9FsMp5iPoZVi2R0yB5QszXC+qK0nfhbka+gpzUj1Y6kS7AxNk0SFBopBQMQ9Hq6yJxqY0CqaQScSMGRoiHVgfMzKLLGJ0zI\/pGwz41BloO\/IK1Swfbj2o6ZfaYFq3cPWkLC0aW\/bDZ3QEluyD+WmJgv+m\/K9m0Elev84EM3Bf01PaAztz4HSHOsshaLdvOBSp0CZrR+SIKypMs5C5dSv3\/O9ybth4Uds8ucnVmNnzqJrlFcAU0KfRkOFlxr8FCTSm+KedZ291JefCqPggYRtFl9ITCOUItvuz4XikvmcMKpSBX5fIVPoBfZm2Yt8b3yeLfvigsKoE8D7NF07bypt37G+zYwzMHJOaV24Dr3qePkc9DfUsVizKxMRm5izBZsjThPfuqNwQBo5tfnyJB2UDy6m1Wa+GNgRiJRIstKMQVuSv4CGdztXcGSnsy3A87l+mccPv7xKYlmPgmYF5pT9a4WtTHwigQTO45ZIacu\/\/koj7PPtVVJf3xYI1aCB8Bgi6hlhTVTWQvotf0E1EORtXLldAxpWTLjqKKnPoUM9ZI0J\/b23yVFF2HsTFeywSUzveX16IMnXXbJ090YoOIGq48h6z\/Vblbr\/H\/zHR1wkT\/OVvSxLc2yKtGsoIxUuU4I8VCnjoKzHgbA1XteAF1s1ZVnLLKfQ5S5VgScp8Qgb6yzCjk07vLr7O1KZ8xS+4ogfIl+skmd5zrF9zDGaS8GST2XmnpxR2NIHSgYnJvofY2LkkPPE\/i7+Orxo9ZUDyi3I4jl5bFHMSplTAiT9vmHMrfJlOpiD9T0BPfEKYtM+85zGhdcftr9spSiB7E52Jmp4FBPc+9MdT2AylOMejmAqoRAaqXPpfHnex9kY0l7ilXMFI8AvrvuHh4yN1Ndr3GszSCvJiw+Quhl9vXxxLetkdhakm+v6GuaucFtfTT1n9BgNxV5bIgrJPx+ax8vWYgqHDaacOlduqyIM4qsWdB5ueWs1i7v2RYOUZX77awOeJzwV2ZtlVDkj+de0YVx212X9ERKkHHT3BbFg0aZ2GIrsuCnmG9WSHPCoS3JIGznTdRd4m\/f4rTd8mlKgw\/moqXkb6ANHpjdATo4Tb1VQFUgTTFiAK5nPFUAUSASOaSpPzkzIQzPz+SWLXIUBfeunQxRyuLmxn9JMEsJijgC8V68rkKBNV6v52gnzy914qvsC+RkE5iJMxI6hEj6h7p\/UA6w6uyA\/tIN+uJlgCbKA2ixOrFrzF2NtxdpVJQc97X\/oKGK\/iHudFowlVAIQiKm9TM\/iATmZHg7Amb4kQRvuR0+p+l4VKFA1oiR+yeoBciP\/o6DF0LxLbxhUt3+MQJQHrz2ywnTU1CfunnXFRZOqqqipdGNrYJvKcu7AxIlvYlhNIuSuMZoPNZZH59QHNYcXaEOFsy+AC01+caNjk8+5sKkhBYjW7BAeD+5mkEfGfu34jzKdYl+l0c1lUpDsGyZdawYhqq5T0+3iUSaLYcl6MrASQ+DV\/+Of7QCowD5JVtFpHuhRL6HmG8PEAUWyL+GTUx3hJe3MvsK9uUk4dCG5mSsnF4peZ4Uw8NpY29US0snnej9cyiR5VrneXrR\/+2CuJXd6+Ya7QJl907SPFkg2iybUirpHE69MHEm8HD1nRgh+RJ379ql9dQe1WqpaXmSlR+32JW2vuGpmkVLcETjeaSkKJzlF\/OAvWs5yyXGVo+Mrlzqn\/02fts9JDcmPPaW59omkjilvNIkmbFiB1oOYVTSPe35aBc9t6BVA\/kuf6o\/muTHX4rRQtje6VfBiuvI9rtfJUJ8KwGh3FiOy8fIoo","iv":"6e6613cd781e91868e6e2985f824732b","s":"248816e15e2f3256"}
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