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Internet

Dolce & Gabbana builds loyalty through fan-curated music video contest

December 20, 2011

 

By Rachel Lamb

Italian fashion label Dolce & Gabbana is aiming to build loyalists through a contest where consumers can send in videos of themselves to make it into the final edits of a branded music video.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  2. Diane von Furstenberg named Icon in The Time 100
  3. David Yurman selects finalists for inaugural $50K design grant
  4. Stella McCartney films trashy tale to inspire mindful consumption
  5. 'Clash de Cartier' campaign explores dichotomy of dressing
  6. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
  7. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  8. Givenchy aims for product longevity with anniversary lipstick case
  9. Ralph Lauren turns to TV to spotlight Olympic fashion
  10. Affluent consumers look to feel happy about purchases above all else: report
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