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Mobile

Net-A-Porter builds hype for Karl Lagerfeld collection with mobile gaming, social app

December 20, 2011

 

By Kayla Hutzler

Online retailer Net-A-Porter is rolling out all the stops to help increase awareness of the upcoming Karl by Karl Lagerfeld collection, including a multi-faceted mobile application that brings together gaming, insider access, Aurasma technology and a social contest.

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