Luxury Daily
The authority in luxury news.
Feb. 8, 2026
  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  2. Aston Martin loops Breitling in as global watch partner
  3. David Yurman selects finalists for inaugural $50K design grant
  4. Lamborghini deploys brand showroom in Egypt
  5. Ralph Lauren turns to TV to spotlight Olympic fashion
  6. Italy’s Pratesi seeks return to old splendor as linens purveyor to the affluent
  7. Dolce & Gabbana debuts Devotion fragrance film
  8. Armani faces $4M fine from Italian Competition Authority
  9. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  10. Perigold, Olivia Palermo announce design partnership
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

Net-A-Porter builds hype for Karl Lagerfeld collection with mobile gaming, social app

December 20, 2011

 

By Kayla Hutzler

Online retailer Net-A-Porter is rolling out all the stops to help increase awareness of the upcoming Karl by Karl Lagerfeld collection, including a multi-faceted mobile application that brings together gaming, insider access, Aurasma technology and a social contest.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  2. Aston Martin loops Breitling in as global watch partner
  3. David Yurman selects finalists for inaugural $50K design grant
  4. Lamborghini deploys brand showroom in Egypt
  5. Ralph Lauren turns to TV to spotlight Olympic fashion
  6. Italy’s Pratesi seeks return to old splendor as linens purveyor to the affluent
  7. Dolce & Gabbana debuts Devotion fragrance film
  8. Armani faces $4M fine from Italian Competition Authority
  9. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  10. Perigold, Olivia Palermo announce design partnership
VIDEOS
More Videos

MORE IN Mobile
Ralph Lauren debuts conversational AI stylist for app users
The 1916 Company revamps mobile app
BMW to introduce carbon footprint tracking via mobile app
Snapchat introduces subscription service
Meta launches virtual fashion with Balenciaga, Prada, Thom Browne
Attentive introduces personalized, VIP SMS service for brands



RECENT ARTICLES
Champagne Telmont earns Regenerative Organic certification
Aston Martin loops Breitling in as global watch partner
Estée Lauder Companies raises full-year outlook

Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
Off the Cuff: A Q&A with Wheels Up’s George Mattson
IHG dedicates new ‘Fancierge’ experiences to rugby fans