Marketing
October 28, 2021
Brands should use insights from cultural opinion leaders (COL) during the product development phase. Image credit: Rui Zhou
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NyUSvDbL184VljBbPzzdR5pMFUjyhBXSmnUGG3MDUvcda2xpmfoCnuAqQNqLrdJ1uVfCiuHZGjrl7KuWu6W+KcHr4iPHY3tghYs5Ln6pJ+5cLn7ey9bJeC3bl8O+pLo\/Dd1c4YZw\/QQvESrH7Lixtx4bra5JgDYThCpAM7HoEHmxypTMgo+f\/Sy95E28AzJolI8po9\/BprgLaCXGmaEFfBR\/eL1M+IY2junuyH9BCoQ\/cGu6MgY7PT6RIAJOtS2zFjg\/9mc+8GHr90s\/aH5qyctcPFSmqzEMOiQGn+k1rRK2fpvcMdDZIAurS7zzUi4MtmPiVx+K8cG+pTduXiGc7Eche8\/LWPVCAlmX9HvUKKEREpc4\/gX89WkNzd00\/TtUUyiXAOgo2IIxZjugVRs9WPZuAVdagwyB4FcGI9RTP13+KaPcYCVQS2wnxFVB03J0ftq5L84nHb4YTor1NODNPjaP8a9Q9fjCK4J1n\/u+0+jDJKuhYqJQkzgHepMsyL9YNnRwI1zm\/PhizoL7zqzhv3CJoy2b2GeYLZp\/EABFS2jQnXlMGKq+v\/HGEinH\/6uUaughRNZhXyP5sjeW0SL9BY1v87zp10Rh\/rhRpkWPrYAZyMzhQYcrI1yllvBn+wHI1e5OfQ6281z0tMh3pj7dg8LzzP32UBUBg\/okzFYrE\/DKONAsw7NjOelpiyxkNQS3GUUVbgUlLjPUKubH5n87Ik7sshO\/K9hLmV5TPoLcp\/mIjv+GhEx2jE7kiTU+grJqTPQb99bMs0nHvC1wDYcpyF1mArIW+2OBrwcyM6wH6GMTk7Mrhpp8Asw6lypx46IglqOHE9hacjNnJN9vDoJTwcAJVMWv9LeyNB19YE+WWjcPVGS8cKSnIW34sQUimbiWJ7qnxJZZ+ru+MwaLx0oaOBcxwnJXnBql0oi2eBtjXspCgbGhsP0aJNuuDA8YQZFs0n35rV49IADongEA+FawU0bDvEgnoLneM4pJUq8F4LLbH2iWrKROOUSDMwKe9sp6DZm4PXv1AHz\/PRawXlPs7czDbP\/JzUG7Xznm349lQGMWrqMmzAZpZvpHeJxyhucXwiA99cQwWY3TumjzjRtLogwPQ5QeKAdUaww+QZz0vzsXQI37WKSgkjltAgEa5IFdh20xjTPISvNq0h62ygH6kDwgoTyGf\/WbG0UKbqE4FsXtsJ54kOee17BL1+Hr+\/jJHDyXhlK3IWt6+rlyk+dTgOe\/i046VSCVGXOgWAZDmx3N1zUYyAafmRSkjO1cVTCla+LxsGbxiUaSwPUWVsa9qQ6ElVvGRha8YQDUoBvCYDd5OcDNMxOfNGqd2AWQBlhwvlowM0VUxn8rXhWGCz3pRhPQetcsWrVsUPmdo2GvMV29klsrYVINwzNbakpSHpy\/YvyVlJSSAwu9bXQHBLRKzJPY9CiqVnbmNbowUPch8yKZsZqdc2erWOLllwelIMoWYkc3eP3nmHNsYO+AMVFscnj0rUqUETNpsYXMQM9bHSJzqgLMYshq4dX+KVvbjPN+DQmmhc1v8nItcTJvlF6tqBkAwXf+ebBawnzZWj8aup28Uq4uTfX65vtEG3ZLiLi+Ph6XvouxBjbmbIh2kLLfcEqnKFwJ+8GVUfPadcwS5ActmKbE0JrgGaE7mns60192p05T8cVOqnYxsWDwgxXzJQLDfTBUBViz7v2clvhyM3jA4PodlMzpCOzdG+FDI5OehEtLMV\/V\/Q7NgDpCAP1bv9v6h\/adXkO7MyQMcjVKMalnTEqaPzJdqhMUxCC6Nbi\/8VQciaHgaXeKZnGe1Vs5ivsMnxIaVpPzGP11BXwHT26kT4wSavzvZ6EUOn4yEFxpmzVO0S7UC1+TybSDTQ\/DG3C1IqifqOjEqnOvKSWdaXMXDsyOG+zkwLSUJF+ZrkPRueM5Dp+QFtNGwH3tPVHip3Pxb1F9DDbWbi8upnA6tnujIS2i+kUvoZMyrSRefDJytrg\/+kKZtgz26SSS8+FDzTzMVIk2f4jyvy6P+I484Mzs1KEAonn7U2crlG6lPg3DdhpVuL++cNhr2qtklIconar68WQOOu\/eGFIg7FM7FKagxNqR9xoolyid1bUNRkARqaSP5E\/WqzrpwWeq8yYbMHbTPOrOyPGQoZ6R2ZnDb9zF9MAjbzC\/H2qvM\/6YiOZ\/MBRKPaB\/zooRsI\/U6Zglj59NTu+7T5a6Sj5\/4M2e6SC3R23m2rDg+9qq9iQRPqBLEe\/QLAUyj8W7iG2K9l0ybZuUwbvg==","iv":"fa3c46c9140ff824abf073fd4902ad22","s":"0fe102e85826ed42"}
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