Marketing
October 28, 2021
Brands should use insights from cultural opinion leaders (COL) during the product development phase. Image credit: Rui Zhou
{"ct":"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","iv":"e62396d6417c5a5f252308d62af7a4a3","s":"2f8a47138aa38998"}
Share your thoughts. Click here