Marketing
October 28, 2021
Brands should use insights from cultural opinion leaders (COL) during the product development phase. Image credit: Rui Zhou
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","iv":"e5512220a8b3a11785cc9e5abe3c24c5","s":"d8513cf9f74f158e"}
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