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Christian Dior makes fashion statement with mobile marketing

July 7, 2009

 

By Giselle Tsirulnik

ladydior1Luxury brand Christian Dior has made mobile fashionable in its multichannel effort to promote its iconic Lady Dior handbag.

The LVMH-owned apparel and accessories brand has made its black-and-white Alfred Hitchcock-like film, "The Lady Noire Affair," available to iPhone users via a new application. Consumers can watch a trailer, the entire movie and its making all from their iPhone.

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  1. Ralph Lauren strengthens ESG strategy, sets 2030 targets
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  5. Gucci casts Kate Moss, Emily Ratajkowski in handbag campaign
  6. Sub-Zero uses CRM to connect dots between brand experience, buying
  7. Estée Lauder Cos. confirms merger talks with Puig
  8. Harrods announces key leadership appointment
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