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Video

BMW generates test drives through mobile video advertising

January 6, 2010

 

By Giselle Tsirulnik

beemer11BMW ran a personalized mobile video advertising campaign to promote its X1 car model to a younger demographic in China.

BMW is growing quickly in China as its sales are up this year more than 40 percent to 90,000 units. For the launch of the X1 series, the German luxury automaker recognized that the mobile device is the primary Internet access tool in China and it is the most relevant medium for a younger demographic.

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  1. How the COVID-19 coronavirus – and my own diagnosis – changed how I do business
  2. Sotheby’s sees spike in digital sales as coronavirus pushes auctions online
  3. Italy, Net-A-Porter, Langham Hotels, Ralph Lauren and Gucci
  4. How have KOLs and brands responded to the coronavirus?
  5. Net-A-Porter restores UK online ordering with delayed fulfillment
  6. JP Morgan Chase CEO Jamie Dimon expects “bad recession” in letter to shareholders
  7. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  8. Ralph Lauren Corp., hit hard by COVID-19 retail lockdowns, to furlough employees, corporate staff starting April 12
  9. Can Gucci do the renegade? Luxury brands in the era of TikTok
  10. Affluent flee to second homes in COVID-19 pandemic: Will house prices and rents go up?
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