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BMW generates test drives through mobile video advertising

January 6, 2010

 

By Giselle Tsirulnik

beemer11BMW ran a personalized mobile video advertising campaign to promote its X1 car model to a younger demographic in China.

BMW is growing quickly in China as its sales are up this year more than 40 percent to 90,000 units. For the launch of the X1 series, the German luxury automaker recognized that the mobile device is the primary Internet access tool in China and it is the most relevant medium for a younger demographic.

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  1. What future for handmade craftsmanship in the Automation Age?
  2. Chanel dominates luxury sector in China for brand relevance
  3. Sephora opens concept store showcasing omnichannel features
  4. Capturing cross-border commerce requires currency, language choices
  5. NetJets, Lexus, Louis Vuitton, Furla, Rolls-Royce, Hermès and Fortnum & Mason - Live news
  6. Top 10 luxury retail efforts of H1
  7. Top 5 brand moments from last week
  8. Omega celebrates moon landing with Buzz Aldrin documentary
  9. The Internet - Luxury Memo special report
  10. Coco Chanel Mademoiselle ad campaign begins filming in Paris
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