BMW ran a personalized mobile video advertising campaign to promote its X1 car model to a younger demographic in China.
BMW is growing quickly in China as its sales are up this year more than 40 percent to 90,000 units. For the launch of the X1 series, the German luxury automaker recognized that the mobile device is the primary Internet access tool in China and it is the most relevant medium for a younger demographic.
{"ct":"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","iv":"87412db3bb551c3e8ed70d60ba293c0a","s":"c539ea1dffdddc3d"}