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BMW generates test drives through mobile video advertising

January 6, 2010

 

By Giselle Tsirulnik

beemer11BMW ran a personalized mobile video advertising campaign to promote its X1 car model to a younger demographic in China.

BMW is growing quickly in China as its sales are up this year more than 40 percent to 90,000 units. For the launch of the X1 series, the German luxury automaker recognized that the mobile device is the primary Internet access tool in China and it is the most relevant medium for a younger demographic.

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  1. Day’s wrap: Hermès, Prada, Rosewood and Baccarat
  2. Prada celebrates emotive natural settings with pop-up shops
  3. Frette incentivizes catalog perusal with social contest
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  5. How Asian millionaires are rethinking their approach to luxury
  6. Lexus is ‘all in’ with its newest sports sedan
  7. Baccarat to launch first residences in Miami by 2024
  8. Bleu de Chanel dives deep with new campaign
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