Luxury Daily
World’s leading luxury business publication
Feb. 21, 2020
  1. Neiman Marcus steps up game with Kate Upton in spring campaign
  2. FT's Jo Ellison on how she re-imagined "How To Spend It" for new era
  3. Lifestyle beating location as key motivator for wealthy home-buyers
  4. Understanding the returns behavior of US shoppers
  5. Day's wrap: Rihanna, Ferrari, Anya Hindmarch and Farfetch
  6. Register now: Women in Luxury conference New York April 15
  7. Keynote 2020 preview: How Facebook and Instagram balance consumer needs in a digital-first world
  8. Ferrari salutes storied Grand Tourers with global-themed museum exhibition
  9. How marketers can prepare for Google ending third-party cookies on its Chrome browser
  10. The virus crisis forces China retailers to think omnichannel
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Video

BMW generates test drives through mobile video advertising

January 6, 2010

 

By Giselle Tsirulnik

beemer11BMW ran a personalized mobile video advertising campaign to promote its X1 car model to a younger demographic in China.

BMW is growing quickly in China as its sales are up this year more than 40 percent to 90,000 units. For the launch of the X1 series, the German luxury automaker recognized that the mobile device is the primary Internet access tool in China and it is the most relevant medium for a younger demographic.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Neiman Marcus steps up game with Kate Upton in spring campaign
  2. FT's Jo Ellison on how she re-imagined "How To Spend It" for new era
  3. Lifestyle beating location as key motivator for wealthy home-buyers
  4. Understanding the returns behavior of US shoppers
  5. Day's wrap: Rihanna, Ferrari, Anya Hindmarch and Farfetch
  6. Register now: Women in Luxury conference New York April 15
  7. Keynote 2020 preview: How Facebook and Instagram balance consumer needs in a digital-first world
  8. Ferrari salutes storied Grand Tourers with global-themed museum exhibition
  9. How marketers can prepare for Google ending third-party cookies on its Chrome browser
  10. The virus crisis forces China retailers to think omnichannel
VIDEOS
More Videos

MORE IN Video
BMW generates test drives through mobile video advertising
Christian Dior makes fashion statement with mobile marketing
BMW mobile video campaign drives traffic



RECENT ARTICLES
Day’s wrap: British Vogue, Moët & Chandon, Safilo, UBS and Rebecca Minkoff
Register now: Women in Luxury conference New York April 15
British Vogue adds consultant creative directors for design firepower

Safilo goes for sustainability with use of regenerated nylon for licensed and owned eyewear
UBS, Rebecca Minkoff’s Female Founder Collective debut program for capital access to women company founders
FT’s Jo Ellison on how she re-imagined “How To Spend It” for new era