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Video

BMW generates test drives through mobile video advertising

January 6, 2010

 

By Giselle Tsirulnik

beemer11BMW ran a personalized mobile video advertising campaign to promote its X1 car model to a younger demographic in China.

BMW is growing quickly in China as its sales are up this year more than 40 percent to 90,000 units. For the launch of the X1 series, the German luxury automaker recognized that the mobile device is the primary Internet access tool in China and it is the most relevant medium for a younger demographic.

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  1. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  2. Bleu de Chanel dives deep with new campaign
  3. Tiffany & Co. leads luxury jewelers making strides toward ethical sourcing: Human Rights Watch
  4. Dior unveils first loungewear collection as fashion lovers stay close to home
  5. Luxury fashion has entered a new era of digitalization, values: Deloitte
  6. Dior appeals to product-conscious consumers with sustainable skincare
  7. Carolina Herrera seeks rebellious men with powerful fragrance ad
  8. Sales associates need to reclaim status as top influencer
  9. FT Business of Luxury Summit 2020 focuses on luxury after the lockdown
  10. Audi adds thrill to wish list in new humorous holiday campaign
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