Out of home
December 30, 2011
By Kayla Hutzler
New York’s yellow taxicabs offer a location-based, video advertising platform with Taxi TV that can put luxury brands in direct contact with the city’s affluent tourists and residents.
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","iv":"076c266e6d444f8ee159a349b22f30fc","s":"e44991320e995e1e"}
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