Marketing
January 21, 2022
The 1990s are back for luxury fashion. Image credit: Versace/Walpole
By Katie Tamola
As luxury brands look optimistically towards the future, marketers should balance what has worked in the past with more contemporary values.
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","iv":"b50871e627161368cc3501050f689f62","s":"3fbb536739cf4bc5"}
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