Marketing
January 21, 2022
The 1990s are back for luxury fashion. Image credit: Versace/Walpole
By Katie Tamola
As luxury brands look optimistically towards the future, marketers should balance what has worked in the past with more contemporary values.
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","iv":"593fd85f44876ba248e2972aee836b6f","s":"ebde9289ad7a2ad6"}
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