Marketing
January 21, 2022
The 1990s are back for luxury fashion. Image credit: Versace/Walpole
By Katie Tamola
As luxury brands look optimistically towards the future, marketers should balance what has worked in the past with more contemporary values.
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","iv":"56d595969753af222fbd672214926f05","s":"80f9d2accf4c10ac"}
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