Apparel and accessories
March 4, 2022
Rimowa dedicated the letter K to Aus Köln, the brand's historic home and headquarters. Image credit: Rimowa
By Katie Tamola
LVMH-owned German luggage brand Rimowa is using the alphabet to illustrate its ethos in its latest campaign.
{"ct":"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","iv":"34c37d43e4ba1305df3735f6c9fcfd8b","s":"095de66290c5625e"}
Share your thoughts. Click here