Legal
April 4, 2022
Western brands’ faux pas are not helping their case in a China keen to promote traditional culture and values. Here are the dos and don'ts for labels navigating Chinese rules and taboos. Image credit: Givenchy Beauty
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","iv":"1a731ec1577641cd04b116e5cacf8378","s":"a1d0eb0ef580cf9e"}
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