Legal
April 4, 2022
Western brands’ faux pas are not helping their case in a China keen to promote traditional culture and values. Here are the dos and don'ts for labels navigating Chinese rules and taboos. Image credit: Givenchy Beauty
{"ct":"X\/3QBs8RKJZv\/DI+ybDE7KMMD49GKD4\/2Upg6Fbn+CJrN\/P9H8zk+lVIFT1YKgObokBc54H34sRcOMzYpe+xkwiCjX5c\/zWk4E6++yCruU1VqMxMDhDal4vyDPHGaLWFEyr4Y0tSLLA+L1ZMIetwQbBr7B9N6D8\/7lvFp+ckEa8skDEUwiFpL2Wj+Tnj1ELGouET4f5aSW9EJyUR81F8X2WCJH0mvRTGKoME7O7clJJa4595h17qt7n1XUTlWqrXcTqVvmZqfMSmQUODciPbKvHgUH07gigc5IfbRa1lK53f82he9T5\/V2bbsjHGDkrXW65w9Gk1egq\/QhPNgBxB1LHnvcFW83lcu+oR0HbuBSWFttmcoc2M\/WIv7g7moDqsP5T960hqSFq+s2i63ybfHh5NIeMeWMVisangnDgudXzebHa2\/eVxk+bvM7ROCLOqPdF5Mxj2dFJo6a+1VbUJFyuzPCRn\/CjH\/K1W98SN28gmdUpq2wJfOcVdCs3BxPvZ45RJBILXbHjMxVYuc60nAy+PTYobR+nsXqhnl8ONH8Lqn8I63OMPnlUy8kLwfyUoc2J1qiqywe4YAUi+b65d1A8PSGhJ\/67nuOiDDbKPsxutb+ta5MQS22lL5aQ7sQ4EBPFfcj5pze5m8X3D9ugL6DUPGZ9YPORLRnnK66z6LfVIWRZlXfFlaKuCcayWuBnTBezQU75NUKp1NSqfwI8aK0Q2\/QDnYH6tEESvqTDJQfn5\/xsRHAh6kInJe0bGqyTPQ4Rh0POqEprm1v90qhW8K7y+dCY0Tw6Fd3UOO6kCJN7Gwa4zUUKD4H0t7K0Pntrlwywrert+3dQ7sq608Lshwoox3p1lzivVV5C+RTRKVC4Q8MU1rtob+Pps3AUsKyZhHncleFGC989X20tmMVyYUPYmkR6JvlYjxh1dSoBkLuGO4M6AdNlWPs8z3fUizYZhwehH4WCZVoUsywxzmxqvC3SD2xaBJFIR2BP0AnPQAGyylW9wxyAQD\/Zxvw3kHc5IAshzOOXtaMTZSzjepZFeBoLC7MCbuWFStYW4lsPwj4GIKaJZrBxAJnF0ndgc2Clvu7eMAma7vBXAty2nAij5nxw03FTsg8j3i9nhX2JSCEAlZ0K\/w5hpB2XHUwH+5iF74jvLxUzhHTbDl5jMaWFT+IxBw2sXSn0BVx3aDQLAHJKf\/VibOtpO2aB6GiBLMgG5RceS7BIgOmxV+AYoLyKDdnD5EMs9ODZvLeNNmAKCNub\/C8sG75eGVN+kJI69NOKA6iecMjF\/5K\/ZBao4ZsCY3QaI8HPaVyiT8dEsTRRdms1bZK1PWbsAmi7S9GtsJyINYLITgj0boFuoGXnuoi1fwIcLatn58fF6ZkDMX0bYk6ziNgTMSu8hUjuLu6vkA01w8v7F8BMK2s1XLgtVFFlXC8aqO+uAzdYZc0u3LDBGrS+eT7M5sqXmxpBbJCEnODleEGEGXPdbdIT7OXklY+k\/ZPIFObpxeNvG4e5XbIQXmgPo0g31vCxrPz\/uscyFp15Rf9dw7RaheW4Sc\/HzId9cjlgIjVZ3d79EvjELY034GdeQcukSoaf3Rhkk4SdHqMmbwxmWR6vCViuf0qZpx+u8bJ+IzXPlTqkRLVj9GpGkepBecK+01TjQmBi+MJRzyTaifPKRkXy8iLN9389D1evlwxFXaH7o5lxvjRvXp2G1qfpK85Tr5OneCthWEsXm3xP\/\/7sEXmKWZGY\/Mgy4A2MtpbDN\/00ATVx\/EcVZ36X3Y5ELLsBH2+dc2RfNH67MTWWCmWDgESAFvwAEZQw\/SU+0tSaFjHczhRXl+nHry9hCYFeaMs1NGbLJKNOc2CudXKvwudu\/O2Sqav1Hu8POkdoXdYhr8jKkPtnMMz9cAxhH+dGadgFOJ\/YzXr3n+1a\/eINqoXcz\/Gzd8z03QikFjG\/EUfkvtqM\/\/f3368ZPtIs+T5QQD1Pjc\/QzrJhgfizT+9D6PGL6CYNZ0LOh+B91aQnNPb1puowh+7CNPN6wnpuEq9p2d4DQrpSwwD3bLbk3mikVCjBOUMvg7dFCFFjbvWt2SOOeZKYoozSFLo5XdgFxns12U59e0djimoPtEmgpqMI3tAb9IgwFfkTZtTxKHbz8fF+CYuUtK6+V4K3JbHMiwqeroOZ3gjZaQWEyTde64XDuu\/u8LulEGcv6u6F1PxKG9X7J4ZnWYKXjA\/qlKR9kEui7df5xUtw11bVuuPXSUK5348jvciYO4ybj7Q5rjFElj49v1qy7jImffYvAxgROQ5wGCxNUtpJzcD5vsURs9o0EC2DeA\/X0KKLnfNsKc90DAAHRyLgBB7iL7D46DLNCcOhUy7w3ziffv7lx6fXON0A4n\/4SBgufNOETq4sYZ1v9poFbia1MV\/YIz1Bm1avgombP\/eRfAkws6je6wIrT0T7FQcLlsogqkKH0ZCGXryzqQ38vCkWmHWIrOUeTrsZ0KK6rxVw1O1GlY92MlHu2W77KvyqGe1u15k28hGimyxOjwXKdKmT7\/ZkZMe7i9uIC4MwuwoZ2O3E08EjJjIRKAFnjhDjRwzhNGEroRXY3vpX3AcDAA19jUJv2iKsBUjt\/QZ4YhoEHtPwTzRsdPgas87uMe2fy5tleEwTViD\/IpbbOE0cNvkafLDBQnQYjjFm62kSMlHWWvQbllcRRpzdUOesYmnwjBQGEydM4+omgDOHboCfFX8zjLO0h+Azon8gi1pe4can4ZR22w7h3Nzr5kRTKzfvLONQbxCEJHVGzWTKj9HQXNVw7zmn2cYl+4NBBxkz1T8dZOQ\/YAfFZkqI4t2LvSU6Kseb2fK47WLN9HXebJAo8lAMqCeWSeWV8xhRlk122xusKp52znLQFHrELwkZnxZ+kAXsZId37Gpzfql2+ijjT65IHyRxj2Hqyxz7EU2+ocdhg912NqYhCZBj914q61\/umVTkg60ui\/XD\/GuxhlQ0V7QT4ra+TWe\/AvAyBoMm7iuZeuX\/wrl2x1MABmGR\/J\/Pl8ahYfdZ1nmIMCThRJjdMM42wAPE2fwLeepWloGSv\/1vBIKPANYP\/e6riok8rgQ6FGXlvoUk5tH\/OkYkrU0QB9wu6GGqbTLdVrVVa7l7CtvLv8\/KzlFYCbtpS4qvOB5bMpWZOlbznEzlLfc2uTc2mtsRjjaYNZdQOOJcCTRd55CAciypXkm\/JyTiYe15kKT7yDBglCBJpIab7pObTshTfZeMp+BBb5b\/aT+RZKyD0bBgg1kf\/SjW+H3bWV9cMuNHeEeVdwq+K8X+rHPczKFfn0KmXqugKXCp08aotRqpQvscZ0sQE9NNOuTR38Y3kTVvLnwfKSccpKVcoeGJxd+\/+OMnNvRD5svJtQmFvTi19DxYB9yVWuy1ITyvIuj0v9Nwb3PAxZGsJDFxg4QuQuwFTScYvRGtpzWyPMn9etDRaiTMdHkzrlSybOMaNQGtRhAtnkmPIKwQ531cj+DHv15KlYJIQAEY8kp+yeY1UxTxCUPruK3\/mgc1PE\/BamUPAnR0j0QtOTghJmZgcJvl5lVn6pWg0sDv04eUrcPnOJHaz4moo6V\/28XXxUdQAICwBD\/pcxi9RoYz5YijI24OZxY\/ee9K819ztEopvsZovD1gUFtshmDmltAeG3ih97LHXou\/97DCO3Jjx5CTZvB57maWUEi7MRh0ivpw1D6kLLM5okwc51y6qRLBA7baPjPOGDBklpMYRtsx\/22p2ax\/oIMJjdUOpza4fGwbBc8W\/MrZx5d6V9+6n5TmSnR1mlTcXhJMvlMZTuuW+HI7eliopyuY84iGj5daedikb+ZA+BN2KELcQ+MobH\/SGSW0LTWYrniy6sNiZkYP5pIUFxuqHg7QJ8R\/1rIo43FnlYNXl08mDOgoylpDm3duaVdRJRxy04pfEQjk+wiLK7S1hz+iQrpQh8BHTRCbV4kqW4VLdYyrZ57419w8r2E9qFqT32vlM7VsS7tFepyAqJhj+kXMh8n7b03GodlsMbSspKoft9v0o75U24BIa8Te5ElmJGt5p7wLY+nJexAtcpiYln7q7jh7BOOnPm7lhuEZfVON5RtPxekW3QBNZ3V0lJ\/gI0rBOZraSspVO\/ZyeA5IHpelURxz\/vaIQ1fydpCtD9lzc33VZ\/YeTbcU\/PG+0eOn8UYtt6L9e+nHujwBQww+ujsTFKPSMwiaj5wNRcTJzIsxfknBWIoCM90jAmU+Ak29Pc0uD2x4yWUdupfVwN0+8qH93XpioqwqYz11fk9xE70a2xgAbJslF966NFZtan8qpc1gA76Lnh9ZmoeU2TgSFpF4SCaz2vO1Ofv0O1eqPbYVrDEL7TvrM2ej06OwSe8Lj8Gb4HM5Rbgcs+ASUVZufwq2JMLM8OV9RLZoF8JtS3prZDLmDEUBk8laICP3hbRvM+hg9A3IKtWtIQGwFwGSHtMdqFKkZ62vzkTgmQrbIGeCaFtF2IpqgikLzndkMDJzwxPURhbUAnlXDRpU7NuB5xv95EQLg0\/WEp+hHaj8KzLw+FtdQaNXdLT0F3ypJ+vIbGhiKhJHhxGpG+eSQgA8b2HeW6m\/ERfuog7eweRAKYufwy6z7pFwCl8G1SDp4Dr4sZWcRSYeR8\/07lEHp3ZAR6b5uLLn6rQzyZKQAc8jZnwmLvDFQad+ynUASF9YFp14bURE7tyxtpHUKLWbBq6XBQGtekH3zl8jBMEHdQAVLtqhHIw+RdU22GyybABWe3hK+PrMcY4OG\/i6qKJiN8wuTZc4MjKFTomkrMgQoF7u+Va385UNEZsmkCnAuUiARhOGTHdv5hEuihtT3jJsqCLL+gf9Wpn3OaWTPlb\/7DlxHYL468EgaVNea4SIhc1i\/KbHmmsNwPJmWUxJDRaiMffBRxxmeSuMsU\/c8xS5KwVJZITy\/1Xb14fiW5xA5fk7uz\/wJk8HQEeIyBZFmLs\/aATmApyHcq7NBadqTA8hhCcdOCWd0jUNZFS+HHYunEEBfYlwy+paUrlJOMXAjDgN\/X9Yyu6WXBOoNs59UVzK\/n2055li4sywG+widqQP3QTvxc1askWVOgrBC\/mtFQJW1+2Jjli3PcnGT1v2l3ge06S+3OPJk7vdkeRcJkDince7wK3S0HF5lVYB5zHITNPCPXVm28jkcfB\/vOT2XSu+KVrYWpC\/BTO4BS7QCuZaEjVN1yJUgU\/kK1uubKd9lxlzDH9yNPWJUvTJEqgflr90c3Pzkx0Di\/3LoGD9kxsDrPllLNDvzT06mwodFyraHwp+2IYDbN8wkqrInflOMwmjh3eqqUMFi461bJijrsny1ageCSqHP8SsogGyZg74yIS3T\/Bqgz1uavNODc39fLJCCaUYz0vbpjiirCKBBC1TTYdhPp75jkToSgobAMMO9hWRQ1FUO1\/eLfoxwgDHdZOdxklN\/Dd7ub7gr+\/ImK07D5omFqNnkO8MAkw4++sfQ3kRIhlWsqfU1uO6PyUzKNpQ7Smdua+R2gOUNqKf21yE9pZ5\/TnjpiZzvtTaFaow88TBP9LWiJVze6RToNgN5KfiEcAhTSfSA0wwHoZGFVBAjCXICVskVjEZePQBoW\/XcAJGe+O\/oyxfAvE2wh6vp7F+dCojXjW7Bc1ALvEc0UgbsQ6SiTiHOQ801T0OBU4BeOuntvKidhXuSOtWQLtzCSb+h4s8A6DSLI9wnqs0IxpiuUm6FWzHb+0G5rnM+wsQ1xUKu23xkVqHJXbzZM9ZunZSPn4wZ9Q2kESXi6kUFpq3\/FlA\/W\/W7VO1KG+cnZgR7notRAlYsZVByjzP9tt23XtlzwA9jqFFDBTSP8cYd8\/ZVG\/HawvbSztIgZCxnmU37Yaj06pBakdY9NVviiyNZpWUwK3ypiUgl9nH8YBHEHxKaPjazng84eBpYj5ySK0kDXUgv86DzZhj\/Bq+PyzlP51+lWyNsm7inNavRcMj5a0TAPGoDHkXjxbb9u321PtGmYSUurI0ybZq4fKBsVs6d2cZ7aaWDt2oEmDiQqaUujC8ctor3hKQ+4omWrTkjWKnGqouxgl88JDARq+3ItRCdL6nxT\/q8ZCeDPbJ9Drih25prJAGsVOEMFlB4t8zjEnTXfyiRWktnf47vlC1oTk3BpDTKWPgi3iAo5NT8L15+bi\/g1xM9vrDxW1tLWimYc6xz3dEcFCkdjFKVwMSJg5lKjM96jKt6KEO9TE9ouKOdcVceolHX0gmFQV2xk2xrVZ7\/8kOlAVbZXSeXQTMvbi\/y+ch+M6F\/Mev3ni\/nbdT8\/cw+6p0A2esd1dyBl04hgbBUGxIVpZmRBj6MUrSULatYKzizTyHLzrg9VhEFTa\/OeTCThsIRb6UBPMc4OvCSolXAaIo3or6pLM4KJhOme5wyqOX\/YCq9Ao4ahJjDBaM3rVos4BgQ8faC\/spgnsOycJseW5xPHvHH0Bz5t0hSgMjuJq+OWHmvO8Bhytd3KbLdn7ncEEkVw8+PMMr40J+Kvygbrw6e4Qq4jzGK1XNjL2f3PPGK2Of0RgYd+jssD75hEBCKiu2\/IKKyTPQpa\/X6bi9sqn+OtI6r4TdQcVCsKOOJD1wn5zldqv6oe7317uk96aKGoMD\/mTMiYz8\/zlvecJFLj9P4RJcQXBL+6ihj7wMQ77ilh7Mm2Kr\/7sIUMNVEpZpx9uZwqDSmATFcFqe1Fk3TOcWVR1Uicn9anUibT1ExfXjml6cqSNP5c\/MCy7luZdKKXKuI92Xzw6LTP9QBAu8zPw5YrDj1FbCbiZfiFRrfiURFmB8ovU0\/gTqnkTGb2ZL3Kw1NhnzGAU31GfIuwaoUgzZjPEqrS91I+EQJJdtNJPV8ehyDXH4PNRPqQtm02\/abj7UDSxN47ofLpp3KmULm4yny64TaLK2nDC7\/GcrbayTzUZAWXlU1ljNEmREAMo4KcFkkrWjUADkPI3GJQc7b2xCRJFEqsd8gIiEH9C0UVk38hUQzO5EinSZQCsayJB\/PpaRpUIpbYXsPc1SmPeEu1FO\/DTZjGDeJlUcK2iGgHr11FpstX1gSEAzo2GCLztxiQTXDYZJSpw1mn3KXu0kIQ32STPOtiytjGWiFc4zPeOd7RpJqYR+8q477eGQn74by+x3q+CbIc01vhZDYTTwFeYXD\/7xjeCW1v\/LcPkE8D1FW\/Y7H8KIri0Dik\/gDM5WElbp\/CrroibpXTopXic7niGitW1A1sMSQkcj9yBnrsXksNEHM4+nKCrgKm9cccTnSmuw6yjm6n+9BlXz32jzJ5IEXiskLkdi5ayfJFFEy24grrEq+JkpuTaYGWgnYflinvC4PTfkHFDJ2cJdazzVd7zgKf8ZLYTSHYuO3af66MA4xTT7zJDizYx6Q+jfzDwbdl1LlqHJizk40F9RqhPBc4wYztb6SQ+tlqNl0DgrC7U8MWyZth1adhSaVBaRsKYLhKgjNu3VmtVhpJ3JOCo1Ka8XDvGQSQx+Hev7hB4jvNv624Q41JRNp5kHGu39wosKsTDJfBumHngi43b2X8Yj43Areaz\/i+2zPnfXF4a713biJ1Vd3\/mDsIl7dvjkc\/nvGE9uvXRFkvz+u2bM1dj1293l5pQ5k09bTnapbwlts8OVgB6OCTdG4iI\/W+8vlWDTV7uHFFGoikYH5hnnHXMXqAjFW7YRfS0rDoNfH7AsRV5sQWW8yXQi\/T7xqymk9z1\/p5VP\/GGENeHAhN7UR3Xi4gGOTeYj\/fwsN4nErspIoVY1FyqotPhc8oRqPK34r3v02XFdOARCTv6XeG39cSXgvUrjaSBmq3PDp6\/dXxl\/JyrfRB1YtbGkKvGEQBtY1PbhA\/eF2TuF15XccNHMZ40mYP3Uf2WYdjvXJcRqRxvZ\/JqpewyEWfFnZI\/1XOu+Btg3szCPLjjOhNaoYdsUM6Y\/6nOK4ClBZQBSyLK3kiXBSVVE4aTx3vTT6C5o7UmqKuYySZoLcsq3KRBapZZPbmhUWIVLddRMTunldb2sOZzMjQeiQ42V3IHhnyV2oY40HV1iEeqOX+5Ilrep5+S7BF6NmlxTwpOPO2BpU9C1LT9OTzxIwW8KRpoWSSGzq2TMM6dkM\/wavj8RW18kwqInlS1TvXIMD5FVfgBnNtuFb0YjwN9B7mblhKBBWiyIjH3DiESqrtqRh\/ornu5SBK8YNxeQpfIZE2glXJpHwR16C432+hb7IqbQpLIaLfi91DfGFPGwvGKsMws7r5yBJnsvu91Thyxlk+vefoFBMPSA91Lygrs7pMhPf7qgltALaK3SK+OZWzjkza4wD9mMVJwtKCT5\/6pL2fpy71QJaqzrshTy9hHbkbSpq1tiGqxGCEGkDvVI\/p8HgzxCSZkgG43+LQDQeRa\/12dVs2dXruA+y1gKXptIIijCbxT7cQoXb7l+rZVVl3i41wBeK1WmgY3YWW8Q7b6hjbYo0SDRzlGctZzXgSjdESrfk7\/S3T845vHPdZvGqB\/zvmlic0mmz8oGrTKo2NIhBeHZ5Z7yVt0+2ufHtgqNJggCbgtYyPn7UR4txcFvqlj7yrAS+iLm2y6xwhrc+YAfihY6xRwKM\/Ee1v7yIIyFu+IFfvCplnlaHpiUk\/19ux9JEyI+0ud2MXC5o6httfpfuotA3GRqV8BYLp0cC+znBdPuSat2H9vbCfFJFR5Fc8JxqxDv77I1zcssFH5QruDhIso9IRAxNJuqjncx4eQhOVqnEvqWLZjSwZmn\/AIK3eYjUTKJ159HYKI\/LYquY3BPzJs0Xfjbn6NpiVxFuMZhaFyBmRAgJR3T3d4eeOLzJthZPTUGfgcHime7bv2aUcjRtaUfOGbhs+bGQAUwwAgBDbu7\/3aO6Iif6xdB56REYygfBarMIZwbIsvg5BW+lD+Y060CprxWdWEMHvZTypRWKEeiaJ\/dmfD2B5tOHEL9p6Soi3LgBKerUaPinmqasygazPRFrNE\/+Lvca0aRXJahZIVEdEJLlv7p8mq2nTq+wdX2+XIaxxMyBcFj4IsR4jucCcrv3sUpNq2F070fE9s\/WPCTsBdVLBiQ+LPBfo\/+PuPbdoj9p2niPT9UxxK6fEZ9Ywx0\/7MTcO\/R402xNrBVOdyDBXxEAalFbFHS\/BttUWM3FdMELIFTUaS2H10IqMVVmipGZ6PRmvevpJo5DhkULBSl77aPtKCn0Lm2Z1zyWLobyXIm+6bvjIle9Eqoxwf1a18zCML3HfvBLSNHsTNGmKdvL65hPhcSID\/omVmq4esLqf7EidtGwtyCTBYok9NReFHnWfwEAk+NY62C\/ZZ9WeoAgJfFwtzqpQ7AGqPqF3M4uawx8iuZX7tFf0iICPW5ft0wT0T8VDtFOcrOIxw\/o7j9LqJqYUBrskARQt1ReQgm6pkX46vg\/K2sy4DguviKjzGn83g6mALdlQZLiIltcwxhfPZdbfNHfw7p94AwRavl449Ff+a+RldLyiev61Kv3HG9l\/3Bpd9k3L4T1HkEd850xlURZfsrjiuTFbywi4BBRWH7iG8d+G3dNm0SSYftMKPMFtOWqZkdIJd+HklcQgmYAitCUrItqNlih3klc2jI6FHzYELC1rQZ3DWyid5dlYyc4IWAG6NBENsDT4Neh+rC4dpDIqoAnEDSpo+pyghno1dkTxdw22CITVvOfSO7b03cBYHPFmhVNq5aGtHdVP+IQXslyNpg=","iv":"db1ad24d7565de92356ff072fdddfc31","s":"ea3c490aa83c24f5"}
Share your thoughts. Click here