Legal
April 4, 2022
Western brands’ faux pas are not helping their case in a China keen to promote traditional culture and values. Here are the dos and don'ts for labels navigating Chinese rules and taboos. Image credit: Givenchy Beauty
{"ct":"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","iv":"d77cc77571a72e2f9ba3e1fb2ae4e25d","s":"f0cec2b0c1f58c0d"}
Share your thoughts. Click here