Legal
April 4, 2022
Western brands’ faux pas are not helping their case in a China keen to promote traditional culture and values. Here are the dos and don'ts for labels navigating Chinese rules and taboos. Image credit: Givenchy Beauty
{"ct":"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","iv":"2b59466e2613e18042bd5d3827035905","s":"975e654b377e7e31"}
Share your thoughts. Click here