Arts and entertainment
May 10, 2022
IWC Schaffhausen ambassador Glen Powell stars in the new Top Gun film. Image credit: IWC Schaffhausen
By Katie Tamola
With the long-awaited Top Gun: Maverick arriving in the theaters later this month, luxury brands are leveraging the upcoming blockbuster for a boost in consumer engagement.
{"ct":"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","iv":"6b6e478db425147e0a1486fcd950a060","s":"439df0253aaa47e9"}
Share your thoughts. Click here