Multichannel
January 19, 2012
By Rachel Lamb
NEW YORK – Maintaining a consistent brand image across all channels is the most important component of an expanding global retail brand, according to a panel at NRF’s 101st Annual Convention & Expo.
{"ct":"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","iv":"0698372a866e1e0910e842508ffaf8f8","s":"266bf867eb93b3d2"}
Share your thoughts. Click here