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Multichannel

Maintaining brand image key concern for global expansion: NRF panel

January 19, 2012

 

By Rachel Lamb

NEW YORK – Maintaining a consistent brand image across all channels is the most important component of an expanding global retail brand, according to a panel at NRF’s 101st Annual Convention & Expo.

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  1. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
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  4. Prada’s Days of Summer collection going strong at Saks Fifth Avenue
  5. The Langham Shanghai restaurant earns second Michelin star
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
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  8. Named global ambassador, Priyanka Chopra Jonas shares creative perspective with Bentley
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