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Fragrance and personal care

Gucci Beauty introduces new Flora fragance featuring interactive digital activation

August 4, 2022

The luxury brand marks a new chapter of its Flora Fantasy campaign with the release of Gucci Flora Gorgeous Jasmine, pictured left. Image credit: Gucci Beauty

 

By Amirah Keaton

Italian fashion label Gucci is fronting animation-fueled visuals in celebration of a new fragrance, pairing the launch with a digital activation and limited-edition products under its luxury perfume and makeup arm.

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