Fragrance and personal care
August 4, 2022
The luxury brand marks a new chapter of its Flora Fantasy campaign with the release of Gucci Flora Gorgeous Jasmine, pictured left. Image credit: Gucci Beauty
By Amirah Keaton
Italian fashion label Gucci is fronting animation-fueled visuals in celebration of a new fragrance, pairing the launch with a digital activation and limited-edition products under its luxury perfume and makeup arm.
{"ct":"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","iv":"fba682c8fafda8f5facc600a4b472bd2","s":"d95bc089b0ae9bf6"}
Share your thoughts. Click here