Marketing
August 22, 2022
Chinese brands such as Perfect Diary are riding the wave of nationalism and fostering relationships with KOLs to stand out in a cut-throat retail market. Image credit: Perfect Diary
{"ct":"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","iv":"cb10c4d51a8c90c533c2f6a187f23f03","s":"2953c126f2f3400a"}
Share your thoughts. Click here