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Feb. 7, 2026
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Marketing

Are KOL collaborations still important for luxury brands in China?

August 22, 2022

Chinese brands such as Perfect Diary are riding the wave of nationalism and fostering relationships with KOLs to stand out in a cut-throat retail market. Image credit: Perfect Diary Chinese brands such as Perfect Diary are riding the wave of nationalism and fostering relationships with KOLs to stand out in a cut-throat retail market. Image credit: Perfect Diary

 

By Jing Daily

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  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  2. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  3. Champagne Telmont earns Regenerative Organic certification
  4. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  5. Estée Lauder Companies raises full-year outlook
  6. Aston Martin loops Breitling in as global watch partner
  7. Qatar Airways, Art Basel kick off partnership in Doha
  8. Kering Generation Award X Jewelry returns
  9. Louis Vuitton ambassador Zendaya joins Monogram anniversary effort
  10. Balenciaga releases Valentine’s Day capsule
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RECENT ARTICLES
Champagne Telmont earns Regenerative Organic certification
Aston Martin loops Breitling in as global watch partner
Estée Lauder Companies raises full-year outlook

Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
Off the Cuff: A Q&A with Wheels Up’s George Mattson
IHG dedicates new ‘Fancierge’ experiences to rugby fans